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Traditional microeconomic theory has much to offer a manager. It
suggests ways to increase profits by setting prices and packaging
services, using advertising to increase demand and shows how
internet auction sites like eBay affect competition and
profitability. By using game theory to present and solve a
manager's decision-making problems and by focusing on the strategic
nature of these problems, this text makes microeconomic theory much
more intuitive and relevant for the business student.
The text is separated into four sections:
- basic microeconomic theory of the firm and the basic tools of
game theory
- problems related to the strategic interaction between firms,
including price and quantity competition and product
differentiation
- issues arising from strategic interactions within the firm,
including vertical and horizontal integration, training and
motivating workers, and labour unions
- marketing economics including information problems,
advertising, durable goods and the product life cycle.
This book will be suitable for any student with a background of
introductory economics. The authors include a variety of
international examples and case studies from the business world to
expand and illustrate key concepts, and provide end-of-chapter
exercises to test students? grasp of the material. An online
supplement comprising of problems and solutions as well as
PowerPoint slides is available for lecturers.
This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include: *product differentiation *price discrimination *hiring and training workers *labor-management relations *international trade A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include: *product differentiation *price discrimination *hiring and training workers labor-management relations *international trade A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
Traditional microeconomic theory has much to offer a manager. It
suggests ways to increase profits by setting prices and packaging
services, using advertising to increase demand and shows how
internet auction sites like eBay affect competition and
profitability. By using game theory to present and solve a manager
s decision-making problems and by focusing on the strategic nature
of these problems, this text makes microeconomic theory much more
intuitive and relevant for the business student.
The text is separated into four sections:
- basic microeconomic theory of the firm and the basic tools of
game theory
- problems related to the strategic interaction between firms,
including price and quantity competition and product
differentiation
- issues arising from strategic interactions within the firm,
including vertical and horizontal integration, training and
motivating workers, and labour unions
- marketing economics including information problems,
advertising, durable goods and the product life cycle.
This book will be suitable for any student with a background of
introductory economics. The authors include a variety of
international examples and case studies from the business world to
expand and illustrate key concepts, and provide end-of-chapter
exercises to test students grasp of the material. An online
supplement comprising of problems and solutions as well as
PowerPoint slides is available for lecturers.
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