Roberta J. Newman and Joel Nathan Rosen have written an authoritative social history of the Negro Leagues. This book examines how the relationship between black baseball and black businesses functioned, particularly in urban areas with significant African American populations--Chicago, Detroit, Indianapolis, Kansas City, Newark, New York, Philadelphia, and more. Inextricably bound together by circumstance, these sports and business alliances faced destruction and upheaval.

Once Jackie Robinson and a select handful of black baseball's elite gained acceptance in Major League Baseball and financial stability in the mainstream economy, shock waves traveled throughout the black business world. Though the economic impact on Negro League baseball is perhaps obvious due to its demise, the impact on other black-owned businesses and on segregated neighborhoods is often undervalued if not outright ignored in current accounts. There have been many books written on great individual players who played in the Negro Leagues and/or integrated the Major Leagues. But Newman and Rosen move beyond hagiography to analyze what happens when a community has its economic footing undermined while simultaneously being called upon to celebrate a larger social progress. In this regard, "Black Baseball, Black Business" moves beyond the diamond to explore baseball's desegregation narrative in a critical and wide ranging fashion.

Profiles of superstar women athletes and the obstacles they face Essays by Lisa Doris Alexander, Kathleen A. Bishop, Angela J. Hattery, Lisa R. Neilson, Roberta J. Newman, Elizabeth O'Connell, Martha Reid, C. Oren Renick, Joel Nathan Rosen, Yvonne D. Sims, Earl Smith, Lea Robin Velez, and Kimberly Young Female athletes are too often perceived as interlopers in the historically maledominated world of sports. Obstacles specific to women are of particular focus in A Locker Room of Her Own. Race, sexual orientation, and the similar qualities ancillary to gender bear special exploration in how they impact an athlete's story. Central to this volume is the contention that women in their role as inherent outsiders are placed in a unique position even more complicated than the usual experiences of inequality and discord associated with race and sports. The contributors explore and critique the notion that in order to be considered among the pantheon of athletic heroes one cannot deviate from the traditional demographic profile, that of the white male. These essays look specifically and critically at the nature of gender and sexuality within the contested nexus of race, reputation, and sport. The collection explores the reputations of iconic and pioneering sports figures and the cultural and social forces that helped to forge their unique and often problematic legacies. Women athletes discussed in this volume include Babe Didrikson Zaharias; the women of the AAGPBL; Billie Jean King; Venus and Serena Williams; Marion Jones; Chris Evert and Martina Navratilova; Sheryl Swoopes; Florence Griffith Joyner; Roberta Gibb and Kathrine Switzer; and Danica Patrick. David C. Ogden, Pacific Junction, Iowa, is associate professor in the department of communications at University of Nebraska at Omaha. Joel Nathan Rosen, Allentown, Pennsylvania, is associate professor of sociology and Africana studies at Moravian College. They are coeditors of Reconstructing Fame: Sport, Race, and Evolving Reputations and Fame to Infamy: Race, Sport, and the Fall from Grace, both published by the University Press of Mississippi.

Female athletes are too often perceived as interlopers in the historically male-dominated world of sports. Obstacles specific to women are of particular focus in A Locker Room of Her Own. Race, sexual orientation, and the similar qualities ancillary to gender bear special exploration in how they impact an athlete's story. Central to this volume is the contention that women in their role as inherent outsiders are placed in a unique position even more complicated than the usual experiences of inequality and discord associated with race and sports. The contributors explore and critique the notion that in order to be considered among the pantheon of athletic heroes one cannot deviate from the traditional demographic profile, that of the white male. These essays look specifically and critically at the nature of gender and sexuality within the contested nexus of race, reputation, and sport. The collection explores the reputations of iconic and pioneering sports figures and the cultural and social forces that helped to forge their unique and often problematic legacies. Women athletes discussed in this volume include Babe Didrikson Zaharias, the women of the AAGPBL, Billie Jean King, Venus and Serena Williams, Marion Jones, Chris Evert and Martina Navratilova, Sheryl Swoopes, Florence Griffith Joyner, Roberta Gibb and Kathrine Switzer, and Danica Patrick.

Roberta J. Newman and Joel Nathan Rosen have written an authoritative social history of the Negro Leagues. This book examines how the relationship between black baseball and black businesses functioned, particularly in urban areas with significant African American populations--Chicago, Detroit, Indianapolis, Kansas City, Newark, New York, Philadelphia, and more. Inextricably bound together by circumstance, these sports and business alliances faced destruction and upheaval. Once Jackie Robinson and a select handful of black baseball's elite gained acceptance in Major League Baseball and financial stability in the mainstream economy, shock waves traveled throughout the black business world. Though the economic impact on Negro League baseball is perhaps obvious due to its demise, the impact on other black-owned businesses and on segregated neighborhoods is often undervalued if not outright ignored in current accounts. There have been many books written on great individual players who played in the Negro Leagues and/or integrated the Major Leagues. But Newman and Rosen move beyond hagiography to analyze what happens when a community has its economic footing undermined while simultaneously being called upon to celebrate a larger social progress. In this regard, Black Baseball, Black Business moves beyond the diamond to explore baseball's desegregation narrative in a critical and wide-ranging fashion.

2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here's the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball's celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here's the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball's relationship with advertising is stronger than ever.