Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulate original thinking and help us to see the world in new ways. With chapters written by a range of expert contributors, areas of discussion include: processes and theoretical issues the factors which affect majority and minority influence interactions between majority and minority group members This book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the forefront of future research. As such it will be of interest to theorists and practitioners working in social psychology.

Through its clear presentation of the basic concepts, this book quickly enables the reader to understand front-line research papers. It describes the principles of the electrophoresis of nucleic acids through agarose and polyacrylamide gels without resort to complicated protocols and recipes.

The synthesis of proteins from 20 or so constituent amino acids according to a strictly defined code with an accuracy of better than 1 in 10,000 at most loca tions is arguably the most complex task performed by cells. Protein Synthesis collects together methods and protocols covering a range of different approaches towards understanding how the cellular machinery accomplishes this task and how these ftinctions might be harnessed by the biotechnology industry to generate novel and useful proteins. The era in which the components of the translational machinery were being catalogued is over. This volume gathers together protocols that focus on preserving and describing the dynamic function as closely as possible. The need to understand exactly how ribosomes are positioned on messages or where tRNA molecules, translation factors, or control proteins are bound, has been appreciated by many of the authors. Several chapters that explore the fidelity and processivity of translation reflect this belief. Moreover, the fundamental importance of rRNA at the heart of the ribosome is a strong theme in a number of the protocols. These articles include in vitro and in vivo systems from bacterial, fungal, plant, and animal systems. Overall, Protein Synthesis might be characterized by the novelty of the approaches employed to illuminate the inner workings of the protein synthetic machinery as well as by the inventiveness of the attempts to harness these reactions for biotechnological applications."

The synthesis of proteins from 20 or so constituent amino acids according to a strictly defined code with an accuracy of better than 1 in 10,000 at most loca tions is arguably the most complex task performed by cells. Protein Synthesis collects together methods and protocols covering a range of different approaches towards understanding how the cellular machinery accomplishes this task and how these ftinctions might be harnessed by the biotechnology industry to generate novel and useful proteins. The era in which the components of the translational machinery were being catalogued is over. This volume gathers together protocols that focus on preserving and describing the dynamic function as closely as possible. The need to understand exactly how ribosomes are positioned on messages or where tRNA molecules, translation factors, or control proteins are bound, has been appreciated by many of the authors. Several chapters that explore the fidelity and processivity of translation reflect this belief. Moreover, the fundamental importance of rRNA at the heart of the ribosome is a strong theme in a number of the protocols. These articles include in vitro and in vivo systems from bacterial, fungal, plant, and animal systems. Overall, Protein Synthesis might be characterized by the novelty of the approaches employed to illuminate the inner workings of the protein synthetic machinery as well as by the inventiveness of the attempts to harness these reactions for biotechnological applications."

In 1923 fourteen-year-old Perfecta makes the decision she won't be perfect any more. A face-off with her father, Primitivo, the sheriff of the small Northern New Mexico town, seems to do the trick. But what now, with her mother never leaving the rocking chair at the front window and her father ignoring her? Surely even their harsh Catholic God doesn't think that dancing, smiling and laughing are sins? But Perfecta knows that falling in love with the twenty-two-year-old blue-eyed Presbyterian Isaac Martinez is a sin. When Isaac leaves for California, she promises to wait for him. But has she escaped one prison only to be trapped by another?

Rosarita is tired of all these religious wars and the politics and the manipulative newscasts. She creates her own faith-one in which ALL religions work together to save the earth. But things don't always go as planned, and The Great Creator calls a meeting of all the deities - STATUS CRITICAL. Will they be able to save the earth from the mishaps of four temperamental goddesses? Or will the residents of Earth cause the whole plan to crumble? Robin Martinez Rice, author of Imperfect and Sisters in Pieces has created a funny little tale of doom and gloom. No matter what you believe in, you will find something in this story to make you spit, laugh, or groan. www.robinmartinezrice.com