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This book is primarily focused on the post-pandemic Gen Z and
Millennial business opportunities, most of which didn't even exist
a generation ago.No one will forget the year 2020. The year that a
pandemic shut down social, work, and public contact. There are two
particular changes that have had a pronounced effect on business
and finance, which this book will provide the guidance currently
lacking in traditional business school texts. The first is the
change from commuting to work to sheltering-in-place, with students
and professionals on videoconferencing apps such as Zoom. Likely a
lasting change, we can expect many office spaces will remain empty
and many businesses will stick with the new work-from-home change.
The second change is that the younger generation is the first to
suffer a setback in terms of the standard of living compared to
their parents. Not only do more than half of Americans have less
than $1,000 in savings, but they eschew traditional corporate
cubicles, preferring instead to juggle multiple and new 'hustles
and side gigs.' This book is primarily focused on the post-pandemic
Gen Z and Millennial business opportunities, most of which didn't
even exist a generation ago.
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