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Since the first edition of "Principles of Packaging Development"
was published, the packaging industry has undergone many profound
changes. These have included the virtual elimination of cellophane
and its replacement with oriented polypropylene as a carton
overwrap, fluid milk in blow-molded HDPE bottles, PET beverage
bottles, cookie bags and cartons lined with polyolefin coextrusions
instead of waxed glassine, and bread in reclosable polyolefin and
coextruded film bags. New phrases have also worked their way into
the lexicon of the practic ing packaging technologist, such as
"child resistance" and "tamper evident. " This most popular text on
packaging demanded updating. How these phrases and ideas have
affected the industry in the 1980s and how they will probably alter
its course in the future are treated. New concepts of packaging
system planning and forecasting tech niques are intruding into
package management, and new chapters will introduce them to the
reader. The years have added a certain degree of maturity to the
packaging industry. Not only have the original authors broadened
their per spectives and changed professional responsibilities, we
have also in cluded a third co-author, Dr. Aaron L. Brody, whose
experience in the industry, academic background, and erudite
insights into the very na ture of packaging have added an
unparalled degree of depth to this book. We would like to thank
David L."
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