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Championing Science shows scientists how to persuasively
communicate complex scientific ideas to decision makers in
government, industry, and education. This comprehensive guide
provides real-world strategies to help scientists develop the
essential communication, influence, and relationship-building
skills needed to motivate nonexperts to understand and support
their science. Instruction, interviews, and examples demonstrate
how inspiring decision makers to act requires scientists to extract
the essence of their work, craft clear messages, simplify visuals,
bridge paradigm gaps, and tell compelling narratives. The authors
bring these principles to life in the accounts of science champions
such as Robert Millikan, Vannevar Bush, scientists at Caltech and
MIT, and others. With Championing Science, scientists will learn
how to use these vital skills to make an impact.
Championing Science shows scientists how to persuasively
communicate complex scientific ideas to decision makers in
government, industry, and education. This comprehensive guide
provides real-world strategies to help scientists develop the
essential communication, influence, and relationship-building
skills needed to motivate nonexperts to understand and support
their science. Instruction, interviews, and examples demonstrate
how inspiring decision makers to act requires scientists to extract
the essence of their work, craft clear messages, simplify visuals,
bridge paradigm gaps, and tell compelling narratives. The authors
bring these principles to life in the accounts of science champions
such as Robert Millikan, Vannevar Bush, scientists at Caltech and
MIT, and others. With Championing Science, scientists will learn
how to use these vital skills to make an impact.
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