0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R5,000 - R10,000 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

The 1980's: A Decade of Marketing Challenges - Proceedings of the 1981 Academy of Marketing Science (AMS) Annual... The 1980's: A Decade of Marketing Challenges - Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Paperback, Softcover reprint of the original 1st ed. 2015)
Venkatakrishna V. Bellur; Edited by (associates) Thomas R. Baird, Paul T. Hertz, Roger L. Jenkins, Jay D. Linquist, …
R5,879 Discovery Miles 58 790 Ships in 10 - 15 working days

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Zap! Air Dry Pottery Kit
Kit R250 R195 Discovery Miles 1 950
Huntlea Koletto - Matlow Pet Bed…
R969 R562 Discovery Miles 5 620
Salton S1I260 Perfect Temperature Iron…
R269 R252 Discovery Miles 2 520
Male Masturbator Cup Sex Toy
R899 R499 Discovery Miles 4 990
Pokémon Encyclopedia Updated and…
Pokémon Hardcover R470 R376 Discovery Miles 3 760
1 Litre Unicorn Waterbottle
R70 Discovery Miles 700
Lucky Define - Plastic 3 Head…
R390 Discovery Miles 3 900
Multi Colour Animal Print Neckerchief
R119 Discovery Miles 1 190
Sudocrem Skin & Baby Care Barrier Cream…
R128 Discovery Miles 1 280
Beach / Yoga Mat
R104 Discovery Miles 1 040

 

Partners