How does catching a world record 103-pound king salmon change the life of Deyoung Smolts, a young salesman in desperate need of help? To find out, immerse yourself in the amazing underwater world of Sal, king of the king salmon, and Master Cohosaki, a mystic blind salmon from the Far East. Learn more about sales, life, and yourself than most will learn in a lifetime as Sal and Master Cohosaki help Deyoung, a struggling young man, become a top producer and a better human being. How do they do it? Sit back, learn, and enjoy the journey. Magic and wisdom can be found at the water's edge.

Incentive programs aren't new. For years, incentives have been used to motivate employees, dealers and customers. But CFOs and purchasing managers now scrutinize incentive programs because they can adversely affect production, fulfillment, and accounts receivable. An incentive program is like a garden hose. Twist the faucet, the water shoots out. But lots of garden hoses have cracks. You don't want an incentive program that leaks like an old garden hose. Bob Dawson, a nationally recognized expert on incentive return on investment (ROI), brings a unique perspective to incentive program management. His book shows you how to approach incentive programs as an investment rather than just throwing money at ill-chosen merchandise and trips. The book is filled with true stories of programs that succeeded using Dawson's method and many that failed without it. A running case study shows how Dawson helped a manufacturer earn substantial returns on their incentive program investment.