For many household surveys in the United States, responses rates have been steadily declining for at least the past two decades. A similar decline in survey response can be observed in all wealthy countries. Efforts to raise response rates have used such strategies as monetary incentives or repeated attempts to contact sample members and obtain completed interviews, but these strategies increase the costs of surveys. This review addresses the core issues regarding survey nonresponse. It considers why response rates are declining and what that means for the accuracy of survey results. These trends are of particular concern for the social science community, which is heavily invested in obtaining information from household surveys. The evidence to date makes it apparent that current trends in nonresponse, if not arrested, threaten to undermine the potential of household surveys to elicit information that assists in understanding social and economic issues. The trends also threaten to weaken the validity of inferences drawn from estimates based on those surveys. High nonresponse rates create the potential or risk for bias in estimates and affect survey design, data collection, estimation, and analysis. The survey community is painfully aware of these trends and has responded aggressively to these threats. The interview modes employed by surveys in the public and private sectors have proliferated as new technologies and methods have emerged and matured. To the traditional trio of mail, telephone, and face-to-face surveys have been added interactive voice response (IVR), audio computer-assisted self-interviewing (ACASI), web surveys, and a number of hybrid methods. Similarly, a growing research agenda has emerged in the past decade or so focused on seeking solutions to various aspects of the problem of survey nonresponse; the potential solutions that have been considered range from better training and deployment of interviewers to more use of incentives, better use of the information collected in the data collection, and increased use of auxiliary information from other sources in survey design and data collection. Nonresponse in Social Science Surveys: A Research Agenda also documents the increased use of information collected in the survey process in nonresponse adjustment. Table of Contents Front Matter Summary 1 The Growing Problem of Nonresponse 2 Nonresponse Bias 3 Mitigating the Consequences of Nonresponse 4 Approaches to Improving Survey Response 5 Research Agenda References and Selected Bibliography Acronyms and Abbreviations Appendix A: Nonresponse Research in Federal Statistical Agencies Appendix B: Research Agenda Topics Suggested by the Literature Appendix C: Biographical Sketches of Panel Members Committee on National Statistics

Surveys are used extensively in psychology, sociology and business, as well as many other areas, but they are becoming increasingly difficult to conduct. Some segments of the population are hard to sample, some are hard to find, others are hard to persuade to participate in surveys, and still others are hard to interview. This book offers the first systematic look at the populations and settings that make surveys hard to conduct and at the methods researchers use to meet these challenges. It covers a wide range of populations (immigrants, persons with intellectual difficulties, and political extremists) and settings (war zones, homeless shelters) that offer special problems or present unusual challenges for surveys. The team of international contributors also addresses sampling strategies including methods such as respondent-driven sampling and examines data collection strategies including advertising and other methods for engaging otherwise difficult populations.

Surveys are the principal source of data not only for social science, but for consumer research, political polling, and federal statistics. In response to social and technological trends, rates of survey nonresponse have risen markedly in recent years, prompting observers to worry about the continued validity of surveys as a tool for data gathering. Newspaper stories, magazine articles, radio programs, television broadcasts, and Internet blogs are filled with data derived from surveys of one sort or another. Reputable media outlets generally indicate whether a survey is representative, but much of the data routinely bandied about in the media and on the Internet are not based on representative samples and are of dubious use in making accurate statements about the populations they purport to represent. Surveys are social interactions, and like all interactions between people, they are embedded within social structures and guided by shared cultural understandings. This issue of The ANNALS examines the difficulties with finding willing respondents to these surveys and how the changing structure of society, whether it be the changing family structure, mass immigration, rising inequality, or the rise of technology, has presented new issues to conducting surveys. This volume will be of interest to faculty and students who specialize in sociological movements as well as economic and immigration movements and its effect on surveying. "

Surveys are the principal source of data not only for social science, but for consumer research, political polling, and federal statistics. In response to social and technological trends, rates of survey nonresponse have risen markedly in recent years, prompting observers to worry about the continued validity of surveys as a tool for data gathering. Newspaper stories, magazine articles, radio programs, television broadcasts, and Internet blogs are filled with data derived from surveys of one sort or another. Reputable media outlets generally indicate whether a survey is representative, but much of the data routinely bandied about in the media and on the Internet are not based on representative samples and are of dubious use in making accurate statements about the populations they purport to represent. Surveys are social interactions, and like all interactions between people, they are embedded within social structures and guided by shared cultural understandings. This issue of The ANNALS examines the difficulties with finding willing respondents to these surveys and how the changing structure of society, whether it be the changing family structure, mass immigration, rising inequality, or the rise of technology, has presented new issues to conducting surveys. This volume will be of interest to faculty and students who specialize in sociological movements as well as economic and immigration movements and its effect on surveying. "

Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data, how survey responses are formulated, and how seemingly unimportant features of the survey can affect the answers obtained. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and distortions introduced into surveys by deliberate misreporting.