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This concise text provides an accessible introduction to artificial
intelligence and intelligent user interfaces (IUIs) and how they
are at the heart of a communication revolution for strategic
communications and public relations. IUIs are where users and
technology meet - via computers, phones, robots, public displays,
etc. They use AI and machine learning methods to control how those
systems interact, exchange data, learn from, and develop relations
with users. The authors explore research and developments that are
already changing human/machine engagement in a wide range of areas
from consumer goods, healthcare, and entertainment to community
relations, crisis management, and activism. They also explore the
implications for public relations of how technologies developing
hyper-personalised persuasion could be used to make choices for us,
navigating the controversial space between influence, nudging, and
controlling. This readable overview of the applications and
implications of AI and IUIs will be welcomed by researchers,
students, and practitioners in all areas of strategic
communication, public relations, and communications studies.
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