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Distinguishing between differentiating factors and non
differentiating factors lies at the root of successful performance
management, and ties it closely to the strategy. In this new,
strategic approach to performance management, Roland Siebelink
argues that the mission of the proactive strategist, performance
manager or project portfolio manager is to take away resources from
non differentiating areas that just allow the business to play, and
to reinvest resources in differentiating areas that allow the
business to win. Proactive performance managers can help increase
the performance of business units by helping business unit
management think through their business model and their priorities.
Performance managers are well placed to ensure that a strategy is
explicitly defined and that it makes explicit choices. This ensures
that the right strategy leads to the right measurements, the right
projects and ultimately the right results to build sustainable
superiority. to
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