One of the biggest draws on the sports calendar, the NCAA men's basketball tournament routinely thrills fans with "bracket buster" upsets. From Loyola Marymount's emotional 1990 run following the death of team leader Hank Gathers to UMBC in 2018 becoming the first 16-seed to defeat a 1-seed, March Madness holds the sporting world captive for a few weeks each year and changes the lives of players. Drawing on dozens of original interviews, this book chronicles the tournament's many underdog underdog tournament runs, with insights into the teams beyond their exploits on the hardwood.

Baltimore is home to some of the greatest football players ever to step onto the gridiron. From the Colt's Johnny Unitas to the Raven's Ray Lewis, the "Charm City" has been blessed with multiple championship teams. Between the Colts and Ravens, a brief but significant chapter of Baltimore football history was written; the Stallions. Formed in 1994, they were the most successful franchise in the history of the Canadian Football League, in 1995 becoming the only U.S. team to win the Grey Cup. By 1996 the Stallions were gone, undermined by the arrival of the Ravens and the overall failure of the CFL's U.S. expansion efforts. Drawing on original interviews with players, coaches, journalists and fans, this book recalls how the Stallions both captured the imagination and broke the hearts of Baltimore football fans in just 24 months.

A sound territory/strategic account plan is essential to make the best use of your limited time and resources--especially in business-to-business selling. And, the effective execution of your plan will enable you to produce better results. To help accomplish your goals in this challenging environment, this book explores a broad range of sales strategy topics focused on developing and executing a winning plan, including: Leveraging industry trends in your market segment, geography, and vertical industry segment Growing high leverage customers Penetrating new accounts, such as high-probability target prospects Working with partners to improve results Developing and implementing your action plan Ensuring the right level of management engagement #PLAN to WIN tweet Book01" is designed to help new and experienced sales people and sales managers do a better job of territory planning, strategic account planning, and partner management. Further, the methods outlined will enable readers to dramatically improve their sales effectiveness and results.

If you are an account manager, the material in this book will enable you to: Create insightful and achievable territory and target account plans Enhance or improve existing plans Develop and deploy winning strategies to penetrate and retain key accounts Improve your time and territory management for maximum return If you are a sales manager, this book will help you: Adopt/adapt proven planning tools into current practices Provide better sales coaching to your sales team on planning techniques Better monitor your sales team's leading indicators, wins and losses to respond quickly, and fine-tune your approach Improve sales and marketing alignment Manage change to enhance your team's sales productivity "#PLAN to WIN tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).