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Horror Films - Current Research on Audience Preferences and Reactions (Hardcover): James B. Weaver, Ron Tamborini Horror Films - Current Research on Audience Preferences and Reactions (Hardcover)
James B. Weaver, Ron Tamborini
R4,688 Discovery Miles 46 880 Ships in 10 - 15 working days

Why do so many of us enjoy being told frightening stories? What are some of the consequences that result from such exposure? In light of the considerable popularity of horror films over the last three decades, these questions have become the focus of growing attention for many scholars. However, research on audience preferences for, and reactions to, horror films has been performed eclectically by investigators from varied theoretical and methodological backgrounds. As a result, the information has not been effectively integrated. This volume was written to address this problem and to position the study of audience responses to frightening fiction as a significant research topic.

Media and the Moral Mind (Hardcover): Ron Tamborini Media and the Moral Mind (Hardcover)
Ron Tamborini
R5,257 Discovery Miles 52 570 Ships in 12 - 17 working days

Questions regarding the relation between media and morality have been a lasting concern. Can media exposure shape or alter moral values? Does morality influence how audience members select, interpret and respond to media content? Attempts to answer such questions are hindered by the complex nature of morality and its dynamic relation with media. This volume brings together leading scholars in an effort to examine reciprocal processes that connect media with morality, and to set a course for understanding this association. Individual essays combine established and emerging theories from media and moral psychology to explain how fundamental mechanisms that govern moral reasoning can shape and be shaped by media exposure. Together these scholars provide an understanding of the relationship between media and morality that should serve as an invaluable resource for current and future generations of researchers.

Media and the Moral Mind (Paperback): Ron Tamborini Media and the Moral Mind (Paperback)
Ron Tamborini
R1,538 Discovery Miles 15 380 Ships in 12 - 17 working days

Questions regarding the relation between media and morality have been a lasting concern. Can media exposure shape or alter moral values? Does morality influence how audience members select, interpret and respond to media content? Attempts to answer such questions are hindered by the complex nature of morality and its dynamic relation with media. This volume brings together leading scholars in an effort to examine reciprocal processes that connect media with morality, and to set a course for understanding this association. Individual essays combine established and emerging theories from media and moral psychology to explain how fundamental mechanisms that govern moral reasoning can shape and be shaped by media exposure. Together these scholars provide an understanding of the relationship between media and morality that should serve as an invaluable resource for current and future generations of researchers.

Horror Films - Current Research on Audience Preferences and Reactions (Paperback): James B. Weaver, Ron Tamborini Horror Films - Current Research on Audience Preferences and Reactions (Paperback)
James B. Weaver, Ron Tamborini
R1,436 Discovery Miles 14 360 Ships in 10 - 15 working days

Why do so many of us enjoy being told frightening stories? What are some of the consequences that result from such exposure? In light of the considerable popularity of horror films over the last three decades, these questions have become the focus of growing attention for many scholars. However, research on audience preferences for, and reactions to, horror films has been performed eclectically by investigators from varied theoretical and methodological backgrounds. As a result, the information has not been effectively integrated. This volume was written to address this problem and to position the study of audience responses to frightening fiction as a significant research topic.

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