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This book analyses the public discourse of Elizabeth Dole. It
explores the way in which this trail-blazing public figure
navigated the double binds that confront women who obtain and
exercise political power. The text argues that Dole crafted a
conservative, feminine persona in which she depicted herself as a
selfless public servant. This sense of servant was defined through
Dole's appeal to the transcendent moral purposes of Christianity.
She used this image to great effect in her most noteworthy public
addresses, especially her 1996 Republican National Convention
speech in support of her husband's presidential campaign. In her
2008 unsuccessful North Carolina U.S. Senate reelection campaign
Elizabeth Dole's political style unraveled in the face of a series
of effective attacks by her opponent, Kay Hagan, and her own
desperate rhetorical appeals to stave off defeat.
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