Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge - in whatever corner of the marketing world we find ourselves.

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge - in whatever corner of the marketing world we find ourselves.

Today's management environment is filled with a wide variety of challenges, making it difficult for managers to stay focused on achieving their goals. In Common Management Challenges and How to Deal with Them, author Ronald Hill identifies solutions to common management challenges based on his real-life management experiences as well as challenges hundreds of his consulting clients have experienced.

Relying on more than thirty-five years of experience in the business world, Hill recounts the plethora of challenges he has encountered and the ways that he resolved them, offering valuable insight on techniques to enhance personal management success. This guide introduces the concept of the "vital view," breaking each management challenge into three important key points. It shows how the "power of three" can help managers to stay focused on the most vital aspects of managing and winning.

From learning the art of delegation to running effective meetings to conducting performance reviews, Hill offers proven solutions that have been effectively implemented and tested in a variety of organizations and have resulted in increased performance.

Today's management environment is filled with a wide variety of challenges, making it difficult for managers to stay focused on achieving their goals. In Common Management Challenges and How to Deal with Them, author Ronald Hill identifies solutions to common management challenges based on his real-life management experiences as well as challenges hundreds of his consulting clients have experienced.

Relying on more than thirty-five years of experience in the business world, Hill recounts the plethora of challenges he has encountered and the ways that he resolved them, offering valuable insight on techniques to enhance personal management success. This guide introduces the concept of the "vital view," breaking each management challenge into three important key points. It shows how the "power of three" can help managers to stay focused on the most vital aspects of managing and winning.

From learning the art of delegation to running effective meetings to conducting performance reviews, Hill offers proven solutions that have been effectively implemented and tested in a variety of organizations and have resulted in increased performance.