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Preiswettbewerb in Krisen - Auswirkungen Der Terror-Attentate Des 11. September 2001 Auf Die Luftfahrtbranche (German,... Preiswettbewerb in Krisen - Auswirkungen Der Terror-Attentate Des 11. September 2001 Auf Die Luftfahrtbranche (German, Paperback, 2004 ed.)
Ronny Furst
R1,533 R629 Discovery Miles 6 290 Save R904 (59%) Out of stock

Ronny A. Furst untersucht, wie sich Krisen auf den Preiswettbewerb auswirken, und evaluiert die Eignung von Preissenkungen zur Krisenbewaltigung sowohl unter nachfragerorientierten als auch unter konkurrenzorientierten Gesichtspunkten. Auf dieser Basis entwickelt er ein Konzept zur preispolitischen Krisenbewaltigung."

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