Provides the reader with a historical context by giving a broad overview of the history and emergence of fashion journalism before moving on to tackle contemporary questions and debates in the field. Illuminates the structural dynamics within fashion journalism by examining how it has proliferated across multiple platforms, tackling emerging questions concerning amateurism versus professionalism and creative versus commercial. Includes interviews and first-person essays from such media professionals as blogger Syed Abbas, podcasters Marc Raco and Rob Sanchez, and editor and co-publisher of Mode and Mode Laura Gardner.

Provides the reader with a historical context by giving a broad overview of the history and emergence of fashion journalism before moving on to tackle contemporary questions and debates in the field. Illuminates the structural dynamics within fashion journalism by examining how it has proliferated across multiple platforms, tackling emerging questions concerning amateurism versus professionalism and creative versus commercial. Includes interviews and first-person essays from such media professionals as blogger Syed Abbas, podcasters Marc Raco and Rob Sanchez, and editor and co-publisher of Mode and Mode Laura Gardner.

From Style Rookie to Style Bubble, personal style blogs exploded onto the scene in the mid-2000s giving voice to young and stylish writers who had their own unique take on the seasonal fashion cycle and how to curate an individual style within the shifting swirl of trends. Personal Style Blogs examines the history and rise of style blogging and looks closely at the relationship between bloggers and their (often anonymous) readers as well as the response of the fashion industry to style bloggers' amateur and often unauthorized fashion reportage. The book charts the development of the style blogosphere and its transformation from an alternative, experimental space to one dominated by the fashion industry. Complete with examples of several famous fashion bloggers, such as Susie Lau, Rumi Neely and Tavi Gevinson, the author explores notions of individuality, aesthetics and performance on both sides of the digital platform. Findlay asks: what can style blogging teach us about women's writing and the performance of a private self online? And what drives style bloggers to carve a space for themselves online?