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Large Group Awareness Training: An Historical Context Groups
associated with the human potential movement have been a
controversial feature of American life during the last three
decades. In the 1950's and 1960's, the movement was dominated by
various types of small groups (SGs), which included sensitivity
training groups, encounter groups, as well as several others (see
Lieberman, Yalom, & Miles, 1973). Some people viewed SGs as an
effective means for attaining personal and organizational growth,
and Carl Rogers, one of the founders of this movement, labeled
small groups as . . the most rapidly spreading social invention of
the century, and probably the most potent" (Rogers, 1970). In
contrast, others attacked SGs as "the most extreme exhibition thus
far of man's talent for reducing, distorting, evading, and
vulgarizing his own reality" (Koch, 1973, p. 639). Nevertheless,
SGs generally became an accepted tool for personal development and
were incorporated into university curricula and mana gerial
training programs. During the 1970's the prevalence and appeal of
SGs declined (cf. Back, 1978), and at about the same time, large
group awareness training programs (LGATs) appeared. ' LGATs are
offered to the general public by profit-making or ganizations and
examine philosophical, psychological and ethical issues concern ing
personal effectiveness, decision-making, personal responsibility
and commit ment After addressing these topics, participants are
encouraged to apply their recently attained insights to their
lives."
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