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Many designs that appear in today's society will circulate and
encounter audiences of many different cultures and languages. With
communication comes responsibility; are designers aware of the
meaning and impact of their work? An image or symbol that is
acceptable in one culture can be offensive or even harmful in the
next. A typeface or colour in a design might appear to be neutral,
but its meaning is always culturally dependent. If designers learn
to be aware of global cultural contexts, we can avoid stereotyping
and help improve mutual understanding between people. Politics of
Design is a collection of visual examples from around the world.
Using ideas from anthropology and sociology, it creates surprising
and educational insight in contemporary visual communication. The
examples relate to the daily practice of both online and offline
visual communication: typography, images, colour, symbols, and
information. Politics of Design shows the importance of visual
literacy when communicating beyond borders and cultures. It
explores the cultural meaning behind the symbols, maps,
photography, typography, and colours that are used every day. It is
a practical guide for design and communication professionals and
students to create more effective and responsible visual
communication.
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