|
Showing 1 - 5 of
5 matches in All Departments
It's no secret: marketing punches below its weight in the
Boardroom. CEOs and other board members perceive that marketers
lack commercial credibility when compared to their peers. Marketing
in the Boardroom helps marketers to be more commercially credible
and thereby more successful in the Boardroom. Ruth Saunders
explains the importance of marketing in the Boardroom, and why
marketers often struggle to engage the Board. She then shows how to
develop compelling marketing strategies that the Board will buy
into, offering a mix of practical solutions and varied case studies
drawn from her years of industry experience. In the final section,
she helps marketers better understand the Board mindset and
language, demonstrating how to win over the Board members' hearts,
minds and confidence. Marketing in the Boardroom is an important
book for any aspiring marketers who are moving up the career
ladder, particularly those who are writing or giving presentations
to the Board. It is also an important book for their organizations,
particularly those that struggle to give marketing the support it
needs to create customer-led strategies that will drive business
growth.
The comparative numbers between male- and female-led start-ups are
stark. Ninety-one per cent of venture capital money continues to
fund businesses founded solely by men, with only one per cent of
venture capital money invested in businesses founded solely by
women. Yet being a female entrepreneur is not the preserve of
Wonder Woman. It's for every woman who wants to make it happen.
Female Entrepreneurs: The Secrets of Their Success encourages every
woman who has dreamt of being an entrepreneur but hasn't yet taken
the leap to take the first steps towards realising her dreams - as
well as encouraging every woman who has not yet thought about
running her own business to consider it. Additionally, it
encourages governments and the corporate world to recognise and
embrace the huge value that female entrepreneurs bring to society
and the economy. John Smythe and Ruth Saunders reveal the secrets
of the success of fifty-two female entrepreneurs. They outline
wisdom and insights to inspire budding entrepreneurs to take the
leap and offer practical advice on what to think about when setting
your business up for success as well as when considering whether to
scale. They also provide top tips on how to play to women's
inherent strengths and avoid the weaknesses women face - as well as
how to stay sane and enjoy the journey. This practical, unique
guide provides the encouragement, support and motivation any
aspiring female entrepreneur could need to make those first steps
towards the realisation of their ambitions. John Smythe and Ruth
Saunders are both entrepreneurs themselves and regularly advise
start-ups on how to launch and scale up for growth.
It's no secret: marketing punches below its weight in the
Boardroom. CEOs and other board members perceive that marketers
lack commercial credibility when compared to their peers. Marketing
in the Boardroom helps marketers to be more commercially credible
and thereby more successful in the Boardroom. Ruth Saunders
explains the importance of marketing in the Boardroom, and why
marketers often struggle to engage the Board. She then shows how to
develop compelling marketing strategies that the Board will buy
into, offering a mix of practical solutions and varied case studies
drawn from her years of industry experience. In the final section,
she helps marketers better understand the Board mindset and
language, demonstrating how to win over the Board members' hearts,
minds and confidence. Marketing in the Boardroom is an important
book for any aspiring marketers who are moving up the career
ladder, particularly those who are writing or giving presentations
to the Board. It is also an important book for their organizations,
particularly those that struggle to give marketing the support it
needs to create customer-led strategies that will drive business
growth.
|
|