A Warner Business Book™
A Trademark of Warner Books, Inc.

DO YOU HAVE A TASTE FOR A VENTURE?
• What's the key to a successful company: the market for its product or the people who run it?

• Could you pass the elevator test-the ability to explain your company's business on a single ride between floors?

• How can you tell when the herd is heading for a cliff?

• Do you know the five things a CEO should never say to his or her board of directors?

The woman who was an early champion of Microsoft and America Online and is now founder of a new venture fund for first-time entrepreneurs, Ironweed Capital, answers these questions and more-and unveils the names and faces, the deals and the dollars, and the vital role of venture capital in creating companies, jobs, and wealth for the 21st century.

You'll watch the decision makers at work and see what the big investors look for-not just numbers and projections, but passion and commitment. You'll learn from Ruthann Quindlen's real-life examples—both her rookie mistakes and her hard-won successes. If you're a woman, you'll get valuable advice on escaping the pink ghetto. And Quindlen not only shows you how high-technology is creating mind-boggling new venues, but tells you where to find the prime territory, how to get in early, and how to keep on expanding.