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Perspectives from leaders in decision science at Wharton
Organized in part through Wharton's Risk Management and Decision
Processes Center, the book assembles leading researchers from
Wharton's business faculty who demonstrate how to apply the latest
approaches in decision-making from four perspectives: personal,
managerial, negotiator, and consumer. Each chapter describes how
decisions are actually made, presents the ideal scenario, and then
provides practical suggestions for improvement. The subjects range
from when consumers will choose variety, integrating intuition into
decisions, and applying game theory and strategic decisions, to
decision factors in negotiations and how choices are made about
insurance and health care.
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