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This is a terrific book. With English now established as the lingua
franca of business, some might be tempted to assume that language
isn't a big deal any more in the world of business. But the authors
show how mistaken this assumption is. With a mix of careful of
research and detailed examples, they show how language use in
international firms influences the meaning of written documents,
power relationships between people, and how individuals make sense
of their corporate environment. Language becomes, in effect, a
window on the entire set of challenges faced by an international
firm, and this has profound implications for executives and
researchers alike.' - Julian Birkinshaw, London Business School,
UK'A comprehensive treatment of a key international business
variable that we all too often take for granted. Language is and
will remain a critical component of business performance in a
global environment.' - Oded Shenkar, Ford Motor Company Chair in
Global Business Management, Fisher College of Business, The Ohio
State University, US 'The authors' analysis of the multilingual
reality of global business expansion is consistent with my
experience as chairman of a global company. Although the book has
been written by academics, the writing style is clear and direct,
making it an accessible and enjoyable read for anyone in the
business community who is interested in the way language impacts
business performance. I am happy to recommend it.' - Antti Herlin,
Board Chairman, KONE Corporation, Finland Language permeates every
facet of international business in the 21st century. However, being
aware of this multilingual reality is not enough. This book
presents a case for recognizing and appreciating the importance of
language, its multifaceted role and the range of effects it may
have on internationalizing firms. Responding to the growing
interest in the role of language in international business, this
book presents language as a critical management challenge for the
internationalizing firm. Several perspectives are explored,
including the individual, the firm and the broader society in which
language use is embedded. Empirical examples of language roles are
identified through examining human resource management,
international marketing and foreign operation modes and networks in
business. Language in International Business reveals a fresh
understanding of the complexity of the multilingual reality that
internationalizing firms face. Students from undergraduate to PhD
level studying international business and management,
sociolinguistics or international business communication will
benefit from the rich source of new research questions ascertained
in this book. Business practitioners will find the book insightful,
managerially-oriented, and easily accessible. Contents: 1. Language
and Global Business Expansion 2. Translation 3. Confronting
Language: The Individual in the Organisational Context 4. Language
and International Management 5. Language and Networks 6. Language
and Human Resource Management 7. Language and International
Marketing 8. Language and Foreign Operation Modes 9. Language
Strategy and Management 10. Conclusion Index
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Limnology
Paul S Welch
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R1,056
Discovery Miles 10 560
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Ships in 12 - 17 working days
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Presenting a clear and instructive toolkit for upper level
undergraduate and postgraduate students to successfully understand
and analyse foreign operation methods, this revised second edition
brings up to date its unparalleled coverage with new theoretical
and empirical research and the latest company case material. As
experts in the field, the authors share their wealth of
international knowledge to give the book a strong cross-cultural
appeal. New to this edition:? an extended analysis using new and
relevant case studies for students to explore foreign operation
methods in the full range of small, large and multinational firms
updated strategic analyses of emerging concerns, such as mode
combination, flexibility and development over time a thorough
overview of theoretical perspectives to encourage better
understanding of the 'why, what and how' of mode decisions an
updated mode strategy section which allows you to challenge
existing perspectives and research. Influenced by the needs of the
next generation of international business, management and marketing
students, this second edition provides the most comprehensive
coverage of foreign operation methods in current literature, and
will be an excellent introduction to the nature and range of mode
options available to companies as they internationalise.
Here Welch argues that feminist concerns relating to liberal
models of individual freedom cannot be addressed without a theory
of social freedom. This framework bridges the gap between liberal
theorists and feminist theorists on the question of individual
freedom by proposing a properly 'social' social contract. Welch
offers a liberatory conception of individual freedom that uniquely
responds to the problems of oppression.
Presenting a clear and instructive toolkit for upper level
undergraduate and postgraduate students to successfully understand
and analyse foreign operation methods, this revised second edition
brings up to date its unparalleled coverage with new theoretical
and empirical research and the latest company case material. As
experts in the field, the authors share their wealth of
international knowledge to give the book a strong cross-cultural
appeal. New to this edition:? an extended analysis using new and
relevant case studies for students to explore foreign operation
methods in the full range of small, large and multinational firms
updated strategic analyses of emerging concerns, such as mode
combination, flexibility and development over time a thorough
overview of theoretical perspectives to encourage better
understanding of the 'why, what and how' of mode decisions an
updated mode strategy section which allows you to challenge
existing perspectives and research. Influenced by the needs of the
next generation of international business, management and marketing
students, this second edition provides the most comprehensive
coverage of foreign operation methods in current literature, and
will be an excellent introduction to the nature and range of mode
options available to companies as they internationalise.
What is the future of democracy? Is it steadily improving in scope,
depth, and accountability? Is it being marginalized by economic
forces? Or has it already progressed too far? This book argues that
none of these assessments is right, and instead that democracy is
becoming 'hyper.' An increasingly well-educated citizenry and freer
flow of information contribute to the intensification of democracy,
but at the same time begin to impede decision-making by contesting
more and more of the cognitive preconditions that decision-making
rests upon. Under hyperdemocracy, democracy begins to undermine
itself. This book applies the idea of 'reflexive modernization' to
democratic theory, setting out a new perspective on the challenges
democracy faces.
This is a terrific book. With English now established as the lingua
franca of business, some might be tempted to assume that language
isn't a big deal any more in the world of business. But the authors
show how mistaken this assumption is. With a mix of careful of
research and detailed examples, they show how language use in
international firms influences the meaning of written documents,
power relationships between people, and how individuals make sense
of their corporate environment. Language becomes, in effect, a
window on the entire set of challenges faced by an international
firm, and this has profound implications for executives and
researchers alike.' - Julian Birkinshaw, London Business School,
UK'A comprehensive treatment of a key international business
variable that we all too often take for granted. Language is and
will remain a critical component of business performance in a
global environment.' - Oded Shenkar, Ford Motor Company Chair in
Global Business Management, Fisher College of Business, The Ohio
State University, US 'The authors' analysis of the multilingual
reality of global business expansion is consistent with my
experience as chairman of a global company. Although the book has
been written by academics, the writing style is clear and direct,
making it an accessible and enjoyable read for anyone in the
business community who is interested in the way language impacts
business performance. I am happy to recommend it.' - Antti Herlin,
Board Chairman, KONE Corporation, Finland Language permeates every
facet of international business in the 21st century. However, being
aware of this multilingual reality is not enough. This book
presents a case for recognizing and appreciating the importance of
language, its multifaceted role and the range of effects it may
have on internationalizing firms. Responding to the growing
interest in the role of language in international business, this
book presents language as a critical management challenge for the
internationalizing firm. Several perspectives are explored,
including the individual, the firm and the broader society in which
language use is embedded. Empirical examples of language roles are
identified through examining human resource management,
international marketing and foreign operation modes and networks in
business. Language in International Business reveals a fresh
understanding of the complexity of the multilingual reality that
internationalizing firms face. Students from undergraduate to PhD
level studying international business and management,
sociolinguistics or international business communication will
benefit from the rich source of new research questions ascertained
in this book. Business practitioners will find the book insightful,
managerially-oriented, and easily accessible. Contents: 1. Language
and Global Business Expansion 2. Translation 3. Confronting
Language: The Individual in the Organisational Context 4. Language
and International Management 5. Language and Networks 6. Language
and Human Resource Management 7. Language and International
Marketing 8. Language and Foreign Operation Modes 9. Language
Strategy and Management 10. Conclusion Index
This book argues that a well-educated citizenry and freer flow of
information has contributed to a state of "hyperdemocracy" which
impedes itself. This book applies the idea of 'reflexive
modernization' to democratic theory, setting out a new perspective
on the challenges democracy faces.
This volume focuses on the great Roman love poet Propertius.
Propertius' poetry reveals an ardent love affair between the poet
and his girlfriend, whom he calls 'Cynthia', yet it also offers a
snapshot of life in ancient Rome during the Augustan age (20s BC).
While this was a period of growth and revival after the crippling
civil wars of the previous century, it was also a time when Rome
was adjusting to a new form of government under its first emperor.
Oxford Readings in Propertius is the first volume on Propertius'
poetry to bring together some of the best and most influential
scholarship written during the last three decades and put them into
dialogue with each other. The articles discuss the recent
developments in Propertius scholarship, as well as major critical
approaches that have emerged in classical studies in general, and
look at issues of text, intertextuality, gender, and the social and
political context of Propertius' work.
This book offers a liberatory conception of individual freedom that
uniquely responds to the problems of social oppression and demands
of the interrelatedness insofar as it pertains specifically to the
social domain of activity.
This volume focuses on the great Roman love poet Propertius.
Propertius' poetry reveals an ardent love affair between the poet
and his girlfriend, whom he calls 'Cynthia', yet it also offers a
snapshot of life in ancient Rome during the Augustan age (20s BC).
While this was a period of growth and revival after the crippling
civil wars of the previous century, it was also a time when Rome
was adjusting to a new form of government under its first emperor.
Oxford Readings in Propertius is the first volume on Propertius'
poetry to bring together some of the best and most influential
scholarship written during the last three decades and put them into
dialogue with each other. The articles discuss the recent
developments in Propertius scholarship, as well as major critical
approaches that have emerged in classical studies in general, and
look at issues of text, intertextuality, gender, and the social and
political context of Propertius' work.
Insurgency and counterinsurgencies differ from conventional warfare
in that military strength alone cannot bring success. Insurgencies
are "people's wars" as the insurgent forces are dependent on the
population for manpower, intelligence, logistics, and security. To
combat this support drawn from the people, comprehensive measures
are required consisting of political, military, economic, social,
and psychological efforts. Of these efforts, many experienced
counterinsurgents have heavily valued the psychological aspects of
counterinsurgency warfare and employed a variety of means to
exploit them. Exploiting psychological warfare means has been
considered more than simply trying to gain the allegiance of a
population, commonly known as "hearts and minds." Thorough
psychological exploitation consists of a systematic approach to
combating insurgency, attacking the components that make up an
insurgent organization, and degrading the conditions that
facilitate it. This thesis attempts to comprehensively evaluate
psychological warfare efforts to determine what lessons can be
drawn from past conflict, theory, and doctrine and how to apply the
lessons today.
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