MIC (microbiologically influenced corrosion) is the deterioration of metal by corrosion processes that occur either directly or indirectly as a result of the activity of living organisms. This handbook explains the interdisciplinary nature of MIC - the roles of microbiology, metallurgy and electro-chemistry are interrelated and complex. The text also looks at welding, heat treatment and other metallurgical and process variables relate to corrosion resistance, special emphasis being placed on MIC. Case histories are included and the means of detection, diagnosis and monitoring are discussed. Prevention, mitigation and replacement of MIC are also examined.

Through a set of lively anecdotes and essays, Nathaniel Borenstein traces the divergence between the fields of software engineering and user-centered software design, and attempts to reconcile the needs of people in both camps. Originally published in 1991. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Through a set of lively anecdotes and essays, Nathaniel Borenstein traces the divergence between the fields of software engineering and user-centered software design, and attempts to reconcile the needs of people in both camps.

Originally published in 1994.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

It s a brave new world for CEOs; from print advertising to Web 2.0 social networks; CEOs of every sized company still have no idea which part of their marketing works, which part doesn t and what they should invest in to enhance their company s long-term success. Gal Borenstein's What Really Counts for CEOs, uncovers the key challenges CEOs face, and gives you the tools needed to treat marketing as a science. You will be asked to think differently, to ask the right questions to your marketing, sales and communication teams that will produce better answers that lead to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, you will find out What Really Counts and make it work hard for your money.