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Written for a broad audience of professional informational and
corporate filmmakers, film students, technical writers, and
clients, "Communicating Ideas with Film, Video, and Multimedia: A
Practical Guide to Information Motion-Media" is an insider's
perspective on the informational media industry. With over
thirty-five years of experience, award-winning filmmaker S. Martin
Shelton presents his astute views on the state of the profession
and offers sage, constructive advice for the successful design and
production of information motion-media.
Forgoing discussions of technology, Shelton instead concentrates on
the communication principles that can motivate an audience to
achieve a particular goal--a goal that must be realistic,
worthwhile, and appropriate. His inventive approach coalesces
theory of the media with its philosophy, analysis, history, and
application, as well as his own informed personal opinions. This
valuable guide examines how to effectively encode information in
motion-media by using in-depth communication analysis and pertinent
filmic design. Throughout, Shelton emphasizes that kinetic visuals,
rather than audio, are the defining elements of the best
motion-media communication. Organized into five parts that can be
used independently or in sequence, the volume frames key topics in
the industry that collectively form a cohesive strategy for
motion-media design and production. First, Shelton discusses the
essence of the medium as a communication tool. In the second part,
he addresses the forms and functions of motion-media. The third
part details communication analysis and its application. Next,
Shelton delves into script design, distribution, and career
growth.Lastly, he offers advice on business aspects of the
profession. Told from the vantage point of a seasoned expert,
"Communicating Ideas with Film, Video, and Multimedia "is a "how to
do it" book as well as a treatise on "why to do it." Shelton's
narrative is complemented by twenty-six illustrations (including
multimedia flowcharts, sample forms, and photographs of some of the
great documentary filmmakers), a variety of script formats, and a
listing of the all-time best documentary films.
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Abyssinia (Paperback)
S. Martin Shelton
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R369
R312
Discovery Miles 3 120
Save R57 (15%)
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Ships in 10 - 15 working days
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