This book examines a critical time and place in recent world history--the end of the Cold War--and the strategies and values employed in the public dipomacy of the Bush and Clinton Administrations to build domestic and international consensus. It provides insight into the uses of presidential power and provides a model and an illustration for how rhetoric may be used in the study of United States foreign policy.

The book examines a critical time and place in recent world history (the end of the Cold War) and the strategies and values employed in the public diplomacy of the Bush and Clinton Administrations to build domestic and international consensus. It provides insight into the uses of Presidential power and provides a model and an illustration of how the role of rhetoric may be used to study the foreign policy of the United States.