In the tradition of the bestselling book The One Minute Manager, authors Ken Blanchard and S. Truett Cathy, entrepreneur and founder of Chic-fil-A restaurants, present The Generosity Factor ---a parable that demonstrates the virtues of generosity. It s the story of a meeting between the Broker---a young man on his way up the corporate ladder who has the illusion of success, yet deep inside feels insignificant---and the Executive---the CEO of a very large and successful company who claims the greatest joy in his life is his ability to give to others. Thinking he might get a competitive edge by meeting with the Executive, the Broker s worldview is turned upside down as he talks to the Executive and hears the principles that form his life. He calls it The Generosity Factor ---a way to give time, talent, treasure, and touch to those in need. Providing a unique twist on what it means to thrive in business, at home, and in life, this story will forever change your definition of success."