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International Business: Perspectives From Developed and Emerging
Markets provides students with a balanced perspective on business
in a global environment, exploring implications for multinational
companies in developed and emerging markets. This is the first text
of its kind to emphasize strategic decision making as the
cornerstone of its approach while focusing on emerging markets.
Traditional topics, like foreign exchange markets and global
competition, are contrasted with emerging operations, like Chinese
market intervention and Islamic finance, to provide students with
an understanding of successful business strategy. Readers learn to
develop and implement these strategies across cultures, and across
economic, legal, and religious institutions, in order to cope with
competitive players in the global landscape. Application-based
chapters open with reading goals and conclude with case studies and
discussion questions to encourage a practical understanding of
strategy. This third edition has been thoroughly updated to reflect
the latest developments in the field, and includes a host of new
features, including: · Regular boxed features on responding to
crises · Regular boxed features on diversity and inclusion · New
chapter on International Entrepreneurship With in-depth analyses
and recommended strategies, this edition provides students of
international business with the skills they need for success on the
global stage. A companion website features an instructor’s
manual, test bank, PowerPoint slides, and useful links for
instructors as well as practice quizzes, flashcards, and web
resources for students.
International Business: Perspectives From Developed and Emerging
Markets provides students with a balanced perspective on business
in a global environment, exploring implications for multinational
companies in developed and emerging markets. This is the first text
of its kind to emphasize strategic decision making as the
cornerstone of its approach while focusing on emerging markets.
Traditional topics, like foreign exchange markets and global
competition, are contrasted with emerging operations, like Chinese
market intervention and Islamic finance, to provide students with
an understanding of successful business strategy. Readers learn to
develop and implement these strategies across cultures, and across
economic, legal, and religious institutions, in order to cope with
competitive players in the global landscape. Application-based
chapters open with reading goals and conclude with case studies and
discussion questions to encourage a practical understanding of
strategy. This third edition has been thoroughly updated to reflect
the latest developments in the field, and includes a host of new
features, including: · Regular boxed features on responding to
crises · Regular boxed features on diversity and inclusion · New
chapter on International Entrepreneurship With in-depth analyses
and recommended strategies, this edition provides students of
international business with the skills they need for success on the
global stage. A companion website features an instructor’s
manual, test bank, PowerPoint slides, and useful links for
instructors as well as practice quizzes, flashcards, and web
resources for students.
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