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This book aims to revisit the "traditional" interaction between
channel strategies and the marketing mix in a connected world. In
particular, it focuses on the following four dimensions in this
context: Consumers, Products, Value Proposition and Sustainability.
Keeping in mind the growing digitalization of business processes in
the retail world and the move towards omni-channel retailing, the
book introduces the state-of-the-art academic and practitioner
studies along these dimensions that could enhance the understanding
of the potential impact that new technologies and strategies can
have on practice in the near future. When launching a new
product/service to market, firms usually consider various
components of the marketing mix to influence consumers' purchase
behaviors, such as product design, convenience, value proposition,
promotions, sustainability initiatives, etc. This mix varies
depending on the specific channel and consumer niche that the firm
is targeting. But this book shows how channel strategy also
influences the effectiveness in utilizing the marketing mix to
attract potential customers.
This book aims to revisit the "traditional" interaction between
channel strategies and the marketing mix in a connected world. In
particular, it focuses on the following four dimensions in this
context: Consumers, Products, Value Proposition and Sustainability.
Keeping in mind the growing digitalization of business processes in
the retail world and the move towards omni-channel retailing, the
book introduces the state-of-the-art academic and practitioner
studies along these dimensions that could enhance the understanding
of the potential impact that new technologies and strategies can
have on practice in the near future. When launching a new
product/service to market, firms usually consider various
components of the marketing mix to influence consumers' purchase
behaviors, such as product design, convenience, value proposition,
promotions, sustainability initiatives, etc. This mix varies
depending on the specific channel and consumer niche that the firm
is targeting. But this book shows how channel strategy also
influences the effectiveness in utilizing the marketing mix to
attract potential customers.
One of the most critical issues facing supply chain managers in
today's globalized and highly uncertain business environments is
how to deal proactively with disruptions that might affect the
complicated supply networks characterizing modern enterprises.
Supply Chain Disruptions: Theory and Practice of Managing Risk
presents a state-of the-art perspective on this particular issue.
Supply Chain Disruptions: Theory and Practice of Managing Risk
demonstrates that effective management of supply disruptions
necessitates both strategic and tactical measures - the former
involving optimal design of supply networks; the latter involving
inventory, finance and demand management. It shows that managers
ought to use all available levers at their disposal throughout the
supply network - like sourcing and pricing strategies, providing
financial subsidies, encouraging information sharing and incentive
alignment between supply chain partners - in order to tackle supply
disruptions. The editors combine up-to-date academic research with
the latest operational risk management practices used in industry
to demonstrate how theoreticians and practitioners can learn from
each other. As well as providing a wealth of knowledge for students
and professors who are interested in pursuing research or teaching
courses in the rapidly growing area of supply chain risk
management, Supply Chain Disruptions: Theory and Practice of
Managing Risk also acts as a ready reference for practitioners who
are interested in understanding the theoretical underpinnings of
effective supply disruption management techniques.
One of the most critical issues facing supply chain managers in
today's globalized and highly uncertain business environments is
how to deal proactively with disruptions that might affect the
complicated supply networks characterizing modern enterprises.
Supply Chain Disruptions: Theory and Practice of Managing Risk
presents a state-of the-art perspective on this particular issue.
Supply Chain Disruptions: Theory and Practice of Managing Risk
demonstrates that effective management of supply disruptions
necessitates both strategic and tactical measures - the former
involving optimal design of supply networks; the latter involving
inventory, finance and demand management. It shows that managers
ought to use all available levers at their disposal throughout the
supply network - like sourcing and pricing strategies, providing
financial subsidies, encouraging information sharing and incentive
alignment between supply chain partners - in order to tackle supply
disruptions. The editors combine up-to-date academic research with
the latest operational risk management practices used in industry
to demonstrate how theoreticians and practitioners can learn from
each other. As well as providing a wealth of knowledge for students
and professors who are interested in pursuing research or teaching
courses in the rapidly growing area of supply chain risk
management, Supply Chain Disruptions: Theory and Practice of
Managing Risk also acts as a ready reference for practitioners who
are interested in understanding the theoretical underpinnings of
effective supply disruption management techniques.
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