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Universal Studios never really wanted to get into the theme park
business. They wanted to be the anti-Disney. But when forced to do
so, they did it in a big way. Despite the fits and starts of
multiple owners, the parks have finally gained the momentum to
mount a serious challenge to the Walt Disney Company. How did this
happen? Who made it happen? What does this mean for the theme park
industry? In Universal Versus Disney, his newest work to
investigate the histories of America's favorite theme parks,
seasoned Disney-author Sam Gennawey has thoroughly researched how
Universal Studios shook up the multi-billion dollar theme park
industry, one so long dominated by Walt Disney and his legacy.
From the publisher of The Unofficial Guide to Disneyland comes The
Disneyland Story: The Unofficial Guide to the Evolution of Walt
Disney's Dream, the story of how Walt Disney's greatest creation
was conceived, nurtured, and how it grew into a source of joy and
inspiration for generations of visitors. Despite his successors'
battles with the whims of history and their own doubts and egos,
Walt's vision maintained momentum, thrived, and taught future
generations how to do it Walt Disney's way.
From the publisher of The Unofficial Guide to Disneyland comes The
Disneyland Story: The Unofficial Guide to the Evolution of Walt
Disney's Dream, the story of how Walt Disney's greatest creation
was conceived, nurtured, and how it grew into a source of joy and
inspiration for generations of visitors. Despite his successors'
battles with the whims of history and their own doubts and egos,
Walt's vision maintained momentum, thrived, and taught future
generations how to do it Walt Disney's way.
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