A radical new leadership strategy to transform business as we know it-from a dream team of INSEAD professors and mega-bestselling author Ram Charan The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse came-in the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel safe in firestorm change? The authors of The Phoenix Encounter Method don't advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground-throwing yourself into a firestorm change-and turning the upheaval to your organization's advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever. Written with a sense of urgency and purposefully radical provocation, The Phoenix Encounter Method represents the forward thinking of legendary business guru Ram Charan and professors from the senior global leadership program of INSEAD, one of the world's top graduate business schools. The resulting methodology, based on analysis of thousands of articles, studies, reports, and academic and business practice, was field tested in real-life Phoenix Encounters conducted with more than fifteen hundred senior executives-from startups and family businesses to legacy companies-representing a broad range of industry and sectors in both developed and developing economies. Whatever your sector or industry, if you're responsible for your organization's ability to use change as a transformative opportunity, you'll appreciate the dramatic impact The Phoenix Encounter Method will have on you, your leadership, and your organization.

The hands-on playbook for transforming your business with today's most radically effective leadership thinking In The Phoenix Encounter Method, a dream team of INSEAD professors together with the legendary Ram Charan and provided a radical new game plan for transforming any organization. It's about figuratively "burning your business to the ground," turning the upheaval to your advantage, and rising from the ashes stronger than ever. Their method isn't conventional, and it can be daunting-but it works. Now, the authors provide the play-by-play manual you need to implement their strategic thinking approach for maximum impact. Written in full alignment with the original book, The Phoenix Encounter Method Implementation Guide walks you through the three phases to create a future-ready organization: Phoenix Seeking: confront old mindsets, identify new threats and opportunities, prepare for the Encounter battlefield to come. Phoenix Burning: enter the battlefield of Extreme Attack and Horizon Defense, where you apply Encounter tools of Proactive Scanning and the rituals for Completely Opposite Viewpoints Debates, including Radical Ideation and the Separation Imperative to generate a wider set of options. Phoenix Rising: turn battlefield insights into a Future-Facing Blueprint, as well as analysis, planning, and execution work. Whether you're a corporate leader, academic, consultant, or executive trainer, The Phoenix Encounter Method Implementation Guide provides everything you need to embrace the firestorm of change raging through today's business world, to drive revenue, profits, and long-term sustainability.