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By and large, corporations of the 21st century have come to realise
that their obligations to societies in terms of corporate social
responsibility are fourfold: economic, ethical, altruistic and
strategic. Meeting these four responsibilities is crucial to their
survival in their various markets and industries; it also requires
them to rewrite their previously less socially responsible business
models in order to do so. All indications continue to suggest that
it is those organisations that are perceived to be socially
responsible by stakeholders in modern markets that survive and
prosper. Corporations have equally realised that by being
innovative in all things including their CSR activities and
initiatives they will add value to the so-called bottom line, to
the positive contributions they make to society and to how they are
perceived by their key stakeholders."
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