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The sports business has become one of the fastest-growing
industries in recent years. Sports organizations now have the
potential to generate massive amounts of revenue through a variety
of different channels, including broadcasting rights, advertising
and branding. However, the rise of sports-related business has so
far received relatively little attention from management scholars
and social scientists. This book argues that we can no longer
afford to ignore this important economic and social phenomenon. It
presents a conceptual framework based on the concept of value
creation to show how we can understand and explain the success and
failure of sports organizations. Key concepts are illustrated with
case studies of sporting organizations, including Real Madrid, FC
Barcelona and the Americas Cup. Written by a team of authors from
one of Spain's leading business schools, it provides a unique set
of theoretical and practical insights for researchers and sports
organization managers.
The sports business has become one of the fastest-growing
industries in recent years. Sports organizations now have the
potential to generate massive amounts of revenue through a variety
of different channels, including broadcasting rights, advertising
and branding. However, the rise of sports-related business has so
far received relatively little attention from management scholars
and social scientists. This book argues that we can no longer
afford to ignore this important economic and social phenomenon. It
presents a conceptual framework based on the concept of value
creation to show how we can understand and explain the success and
failure of sports organizations. Key concepts are illustrated with
case studies of sporting organizations, including Real Madrid, FC
Barcelona and the Americas Cup. Written by a team of authors from
one of Spain's leading business schools, it provides a unique set
of theoretical and practical insights for researchers and sports
organization managers.
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