This edited volume looks at whether it is possible to be more transparent about uncertainty in scientific evidence without undermining public understanding and trust. With contributions from leading experts in the field, this book explores the communication of risk and decision-making in an increasingly post-truth world. Drawing on case studies from climate change to genetic testing, the authors argue for better quality evidence synthesis to cut through the noise and highlight the need for more structured public dialogue. For uncertainty in scientific evidence to be communicated effectively, they conclude that trustworthiness is vital: the data and methods underlying statistics must be transparent, valid, and sound, and the numbers need to demonstrate practical utility and add social value to people's lives. Presenting a conceptual framework to help navigate the reader through the key social and scientific challenges of a post-truth era, this book will be of great relevance to students, scholars, and policy makers with an interest in risk analysis and communication.

From fake news to conspiracy theories, from inflammatory memes to misleading headlines, misinformation has swiftly become the defining problem of our era. The crisis threatens the integrity of our democracies, our ability to cultivate trusting relationships, even our physical and psychological well-being—yet most attempts to combat it have proven insufficient. In Foolproof, one of the world’s leading experts on misinformation lays out a crucial new paradigm for understanding and defending ourselves against the worldwide infodemic. With remarkable clarity, Sander van der Linden explains why our brains are so vulnerable to misinformation, how it spreads across social networks, and what we can do to protect ourselves and others. Like a virus, misinformation infects our minds, exploiting shortcuts in how we see and process information to alter our beliefs, modify our memories, and replicate at astonishing rates. Once the virus takes hold, it’s very hard to cure. Strategies like fact-checking and debunking can leave a falsehood still festering or, at worst, even strengthen its hold. But we aren’t helpless. As van der Linden shows based on award-winning original research, we can cultivate immunity through the innovative science of “prebunking”: inoculating people against false information by preemptively exposing them to a weakened dose, thus empowering them to identify and fend off its manipulative tactics. Deconstructing the characteristic techniques of conspiracies and misinformation, van der Linden gives readers practical tools to defend themselves and others against nefarious persuasion—whether at scale or around their own dinner table.

This edited volume looks at whether it is possible to be more transparent about uncertainty in scientific evidence without undermining public understanding and trust. With contributions from leading experts in the field, this book explores the communication of risk and decision-making in an increasingly post-truth world. Drawing on case studies from climate change to genetic testing, the authors argue for better quality evidence synthesis to cut through the noise and highlight the need for more structured public dialogue. For uncertainty in scientific evidence to be communicated effectively, they conclude that trustworthiness is vital: the data and methods underlying statistics must be transparent, valid, and sound, and the numbers need to demonstrate practical utility and add social value to people's lives. Presenting a conceptual framework to help navigate the reader through the key social and scientific challenges of a post-truth era, this book will be of great relevance to students, scholars, and policy makers with an interest in risk analysis and communication.

'A fascinating, in-depth investigation into the complex landscape of misinformation from someone who has spent his career trying to combat fake news' Angela Saini One of the world's top experts on fighting misinformation reveals the psychology behind its power - and how we can protect ourselves. From fake news to conspiracy theories, from pandemics to politics, misinformation may be the defining problem of our era. Like a virus, misinformation infects our minds - altering our beliefs and replicating at astonishing rates. Once the virus takes hold, our primary strategies of fact-checking and debunking are an insufficient cure. In Foolproof Sander van der Linden describes how to inoculate yourself and others against the spread of misinformation, discern fact from fiction and push back against methods of mass persuasion. Everyone is susceptible to fake news. There are polarising narratives in society, conspiracy theories are rife, fake experts dole out misleading advice and accuracy is often lost in favour of sensationalist headlines. So how and why does misinformation spread if we're all aware of its existence? And, more importantly, what can we do about it? Sander van der Linden takes us through the psychology of conspiratorial thinking and equips us with the eleven antigens needed to help stop the spread of misinformation once and for all.