Sustainability has become an unavoidable topic in modern society. In order for sustainable development to be fully achieved, it must be integrated into the planning and measurement systems of business enterprises. Green Initiatives for Business Sustainability and Value Creation is an essential reference source including the most recent scholarly research on the development and application of green business models for contemporary organizations, with a focus on possible contexts and constructs of closed loop supply chain management. Featuring extensive coverage on topics such as consumption behavior, political economy, and structural modeling, this book is ideally designed for academicians, researchers, and professionals seeking current research on the importance of strategic green business practices.

This book emerges from our vision regarding cognitive justice which has been the key idea behind this book. This book is a compilation of selected papers out of an International Conference on Demography, Culture, and Marketing which was held at Xavier Institute of Management, Bhubaneswar in the year 2010. The underlying idea behind this book has been to explore the issues which are related to different forms of inequalities. Inequality has always been a main concern in the debate of welfare and development. We hope that this book has been able to capture some of the related issues that will provide a meaning to the discussion on inequalities. To sum up, the book is a compilation of papers highlighting social issues ranging from land acquisition, indigenous medicine, to gender and religious discrimination. This book is a humble incremental effort to understand these problems in Indian socio-cultural context.