Sarah Coventry became a household word by selling beautiful, inexpensive, costume jewelry direct to the consumer and remained in fashion for more than 60 years. This in-depth look at the history of their designs contains more than 1,000 color images and engaging text. It begins with the unsigned years of 1949-1963, covers the cardex years of 1954-1965, includes the catalog years of 1966-1984, and has a smattering of beauties from the years after Lifestyle Brands acquired the rights to the trademark for other concerns. All of it has been carefully researched and documented, and presented here in full color form. Complete with a thorough genealogy of founder C. H. Stuart and his family, this is a great resource for jewelry collectors, historians, and fashion designers.

Open this book to find 3,200 glittering jewelry items distributed by Avon Products, Inc. from 1965 to 2006. It is an almost complete record of the company's production. Read the authority's guide to identifying each design by its official name and date of release, based on the original company brochures, along with current market values. Then go to your jewelry box and see your collection in a different light; now you, too, can become an authority. Learn how the Avon company evolved since 1886. The jewelry line began in 1965 and grew, through original designs and direct marketing home parties, into a giant with about 250 new designs each year. Avon packaging is also an important part of the jewelry's success, and here you will see all the variations that are so desirable among collectors today. Some of the original box styles may even inspire designers today to "think outside the box." This comprehensive new book will become the standard reference for Avon jewelry because it is handsome, complete, and wholly accurate. What more could a jewelry lover want?