In recent years, government officials have been able to formulate more accurate policies through statistical application. By utilizing quantitative and statistical methods in policy making, governometrics ensures excellence in governmental performance and helps the future of policy making. Governometrics and Technological Innovation for Public Policy Design and Precision demonstrates governometrics effective exploitation of policy intricacies in order to overcome the problems policy makers often struggle to resolve. Capturing a variety of international views on policy standpoints to show how this unconventional and scientific analysis of policy is coming to the forefront, this publication is an innovative reference ideal for policy makers, public officials, professionals, researchers, and students, as well as multilateral organizations and institutional donors."

Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning and creativity in advertising. Divided into five parts, the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising and the concept of Integrated Marketing Communications (IMC). It describes, in detail, how to develop and execute an effective advertising campaign by understanding consumers' mind and conducting advertising and media research. It enables the reader to assess, review and modify an advertising campaign or a media plan.