|
Showing 1 - 8 of
8 matches in All Departments
In recent years, government officials have been able to formulate
more accurate policies through statistical application. By
utilizing quantitative and statistical methods in policy making,
governometrics ensures excellence in governmental performance and
helps the future of policy making. Governometrics and Technological
Innovation for Public Policy Design and Precision demonstrates
governometrics effective exploitation of policy intricacies in
order to overcome the problems policy makers often struggle to
resolve. Capturing a variety of international views on policy
standpoints to show how this unconventional and scientific analysis
of policy is coming to the forefront, this publication is an
innovative reference ideal for policy makers, public officials,
professionals, researchers, and students, as well as multilateral
organizations and institutional donors."
Advertising has today become an indispensable marketing tool of the
corporate world. The advent of the Internet, e-commerce, desktop
publishing and computer-aided designing has revolutionized the
advertising world. This book provides an in-depth coverage of the
concepts related to advertising, media planning and creativity in
advertising. Divided into five parts, the text covers all the
important aspects of advertising, including the changing face of
the advertising world, web advertising and the concept of
Integrated Marketing Communications (IMC). It describes, in detail,
how to develop and execute an effective advertising campaign by
understanding consumers' mind and conducting advertising and media
research. It enables the reader to assess, review and modify an
advertising campaign or a media plan.
This comprehensive and student friendly book dwells on various
aspects of technical communication that students of science and
engineering should be familiar with. Divided into two parts, Part A
of the text describes in detail the planning, designing and
drafting of documents for a broad range of situations and
applications. The text explores the types of business letters
reflecting current practices, and different techniques of drafting
them. Since, in the professional settings, executives have to work
in teams, the book explains various causes of communication
breakdown and ways to overcome them. A separate chapter is devoted
to Advertising. Part B elaborates on Group Communication taking
into consideration the collective and individual requirements. This
part also includes individual chapters on Effective Presentation,
Non-Verbal Cues, Speeches, Interviews, and Negotiation Skills so as
to orient young professionals towards new challenges. This compact
book is intended primarily as a text for undergraduate students of
engineering and science. Besides, students of business management
would also find the book immensely valuable. In addition, the text
would be a handy reference for practicing professionals who wish to
hone their communication skills for achieving better results and
should prove extremely useful for those involved in everyday
communication.
|
|