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Instant Bestseller on Amazon in Marketing and Sales! FACT: Less
than ONE percent of all leads become customers. As a business, how
can you break that trend and achieve client fidelity? In this book
we reveal the secrets behind the framework that will sell and
retain your customers. Did you know that less than one percent of
all leads become customers? It is a true and shocking stat, but
there is a way to stop the waste and flip this around. In this
highly anticipated book, we reveal the secrets behind our signature
TEAM - Target, Engage, Activate, and Measure - framework to
transform your approach to market, increase sales, and retain your
ideal customers. Account-Based Marketing (ABM) is the new B2B. It's
time to challenge the status quo of B2B Marketing and Sales, and
transition to what the business arena already expects as the
updated B2B model. A transformation like this can only happen
through an account-based approach that unites marketing, sales, and
customer success teams (go-to-market teams) as #OneTeam. In
summary, the TEAM framework coupled with the account-based approach
enables your company to focus on the target accounts, engage them
in a meaningful way, activate the sales team with top tier accounts
proactively, and finally measure success based on business outcomes
over vanity metrics. It's time to take the lead and transition your
business to ABM. The process is simple when you have the right book
- ABM is B2B. What are you waiting for?
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