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Bottled - How Coca-Cola Became African (Hardcover): Sara Byala Bottled - How Coca-Cola Became African (Hardcover)
Sara Byala
R935 Discovery Miles 9 350 Ships in 12 - 17 working days

Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. 'Bottled' asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. 'Bottled' is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone's fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?

Bottled - How Coca-Cola Became African: Sara Byala Bottled - How Coca-Cola Became African
Sara Byala
R1,336 Discovery Miles 13 360 Ships in 12 - 17 working days

Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. Bottled asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. Bottled is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone's fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?

A Place That Matters Yet (Paperback): Sara Byala A Place That Matters Yet (Paperback)
Sara Byala
R1,160 Discovery Miles 11 600 Ships in 12 - 17 working days

"A Place That Matters Yet" unearths the little-known story of Johannesburg's MuseumAfrica, a South African history museum that embodies one of the most dynamic and fraught stories of colonialism and postcolonialism, its life spanning the eras before, during, and after apartheid. Sara Byala, in examining this story, sheds new light not only on racism and its institutionalization in South Africa but also on the problems facing any museum that is charged with navigating colonial history from a postcolonial perspective. Drawing on thirty years of personal letters and public writings by museum founder John Gubbins, Byala paints a picture of a uniquely progressive colonist, focusing on his philosophical notion of "three-dimensional thinking," which aimed to transcend binaries and thus - quite explicitly - racism. Unfortunately, Gubbins died within weeks of the museum's opening, and his hopes would go unrealized as the museum fell in line with emergent apartheid politics. Following the museum through this transformation and on to its 1994 reconfiguration as a postapartheid institution, Byala showcases it as a rich - and problematic - archive of both material culture and the ideas that surround that culture, arguing for its continued importance in the establishment of a unified South Africa.

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