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Social Networking and Impression Management: Self-Presentation in
the Digital Age, edited by Carolyn Cunningham, offers critical
inquiry into how identity is constructed, deconstructed, performed,
and perceived on social networking sites (SNSs), such as Facebook,
and LinkedIn. The presentation of identity is key to success or
failure in the Information Age, especially because SNSs are
becoming the dominant form of communication among Internet users.
The architecture of SNSs provide opportunities to ask questions
such as who am I; what matters to me; and, how do I want others to
perceive me? Original research studies in this collection utilize
both quantitative and qualitative methods to study a range of
issues related to identity management on SNSs including
authenticity, professional uses of SNSs, LGBTQ identities, and
psychological and cultural impacts. Together, the contributors to
this volume draw on current research in the field and offer new
theoretical frameworks and research methods to further the
conversation on impression management and SNSs, making this text
essential for both students and scholars of social media.
Social Networking and Impression Management: Self-Presentation in
the Digital Age, edited by Carolyn Cunningham, offers critical
inquiry into how identity is constructed, deconstructed, performed,
and perceived on social networking sites (SNSs), such as Facebook,
and LinkedIn. The presentation of identity is key to success or
failure in the Information Age, especially because SNSs are
becoming the dominant form of communication among Internet users.
The architecture of SNSs provide opportunities to ask questions
such as who am I; what matters to me; and, how do I want others to
perceive me? Original research studies in this collection utilize
both quantitative and qualitative methods to study a range of
issues related to identity management on SNSs including
authenticity, professional uses of SNSs, LGBTQ identities, and
psychological and cultural impacts. Together, the contributors to
this volume draw on current research in the field and offer new
theoretical frameworks and research methods to further the
conversation on impression management and SNSs, making this text
essential for both students and scholars of social media.
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