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Die Servicefunktionen des Grosshandels als Erfolgsfaktoren - Eine empirische Analyse basierend auf einer Weiterentwicklung der... Die Servicefunktionen des Grosshandels als Erfolgsfaktoren - Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der Handlungsfunktionen und dem ressourcenbasierten Ansatz (German, Paperback, 2009 ed.)
Prof Dr Bernhard Swoboda; Sara Samadi
R1,974 Discovery Miles 19 740
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Sara Samadi entwickelt auf Basis des ressourcenbasierten Ansatzes sowie einer Weiterentwicklung der Theorie der Handelsfunktionen ein umfassendes Modell, welches die Wettbewerbsvorteile auf der supply and demand side als zwischen den Grosshandelsfunktionen und dem Unternehmenserfolg stehende Konstrukte begreift.
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