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Environmental protection has not equally established itself as a
permanent fixture in the political systems of all countries: to
date, governments and entire societies have responded to
environmental challenges in a variety of ways, and concrete
environmental policy is still a highly national matter. Moreover,
the perception of environmental problems varies considerably on a
global scale. The reasons normally cited for these differences
largely stem from the environmental policy debates themselves, e.g.
poverty, ignorance, capital interests, etc. In contrast, this
book shows that concrete environmental policy emerges from a
complex interplay of mass media and political conflicts: first, the
mass media provide the framework for national environmental policy
through agenda-setting, framing and scandalization; second, the
mass media thereby change values in the political and social
discourse, e.g. by altering the perception of global commons and
expanding the possibilities of interest articulation; and third,
this can lead to political decision-making processes in which legal
and other measures for environmental protection are enforced. The
book systematically compares industrialized countries such as
Germany and Japan with several rapidly emerging countries in South
and Southeast Asia.
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