Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments. Cognisant of the cultural diversity within cultures, the Handbook considers the ethical ramifications of culture- and race-based targeting and segmentation, advancing a culture-based marketing approach that addresses the similarities and differences across groups while recognising the variety that exists within them. Chapters explore a compelling array of topics, from advocating for a departure from the white, Eurocentric, and heteronormative ideals that dominate the global beauty industry and investigating how Hip Hop's move into the mainstream raises questions about authenticity and cultural appropriation, to addressing the role played by religion in consumer behaviour and mapping the diverse and complex markets of Latin America and Asia. Featuring multidisciplinary research which builds towards a more vibrant ethnic and sub-cultural marketing literature, this compelling Handbook will inform and inspire the work of current and future marketing scholars. It will also be an essential resource for corporations interested in targeting ethnic and religious marketing segments.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all cross-cultural marketing is international. Cultures are defined as groups of people who share a common language, set of norms, institutions, beliefs and values. There are many ways such groups can be defined - only one of which is country. Regardless of the definition parameters, one thing remains clear: cross-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics, addresses the methodological challenges of cross-cultural research, and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research. Cross-cultural marketing research scholars, Ph.D. students and cross-cultural and international marketing practitioners will benefit from this thorough examination of current trends as well as forward thinking concepts from some of the field's foremost experts.

The overall topic of the volume, Mathematics for Computation (M4C), is mathematics taking crucially into account the aspect of computation, investigating the interaction of mathematics with computation, bridging the gap between mathematics and computation wherever desirable and possible, and otherwise explaining why not.Recently, abstract mathematics has proved to have more computational content than ever expected. Indeed, the axiomatic method, originally intended to do away with concrete computations, seems to suit surprisingly well the programs-from-proofs paradigm, with abstraction helping not only clarity but also efficiency.Unlike computational mathematics, which rather focusses on objects of computational nature such as algorithms, the scope of M4C generally encompasses all the mathematics, including abstract concepts such as functions. The purpose of M4C actually is a strongly theory-based and therefore, is a more reliable and sustainable approach to actual computation, up to the systematic development of verified software.While M4C is situated within mathematical logic and the related area of theoretical computer science, in principle it involves all branches of mathematics, especially those which prompt computational considerations. In traditional terms, the topics of M4C include proof theory, constructive mathematics, complexity theory, reverse mathematics, type theory, category theory and domain theory.The aim of this volume is to provide a point of reference by presenting up-to-date contributions by some of the most active scholars in each field. A variety of approaches and techniques are represented to give as wide a view as possible and promote cross-fertilization between different styles and traditions.

Throughout the ages philosophers have examined their own lives in an attempt both to find some meaning and to explain the roots of their philosophical perspectives. This volume is an introduction to philosophical autobiography, a rich but hitherto ignored literary genre that questions the self, its social context, and existence in general. The author analyzes representative narratives from antiquity to postmodernity, focusing in particular on three case studies: the autobiographies of St. Augustine, Rousseau, and Sartre. Through the study of these exemplary texts, philosophical reflection on the self emerges as a valid alternative to Freudian psychoanalysis and as a way of promoting self-renewal and change.