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“Hey Google, how can you help me reach more customers and
strengthen my brand?” Voice-enabled technologies are an integral
part of our lives, and they present vast opportunities for
marketers who are up to the challenge. With Voice Marketing:
Harnessing the Power of Conversational AI to Drive Customer
Engagement, marketers learn key strategies and tactics of the voice
world while following a clear roadmap for developing and executing
a voice marketing program. How should marketers best approach voice
and conversational AI to ensure an optimal return on their
investments? Since voice can both activate consumer behavior and
help build the brand image, what is the right media mix for a
marketer? How does voice fit with a marketer’s other channels,
particularly online and mobile? What is appropriate content for
this new channel and how can a marketer best go about creating that
content? What are the legal and ethical issues that marketers need
to address? What makes for a good development partner to implement
voice initiatives? And what metrics should marketers use to judge
the success of their voice efforts? Filled with real-world examples
and behind-the-scenes stories, Voice Marketing is grounded in
research-based theory and decades of experience. Case studies from
the Allstate, Butterball, Coca-Cola, Dominos, Lucky Charms,
Mercedes, Nike, Sony, Tide, and more combine with guest
perspectives from the worlds of conversational AI, voice
technology, academia, and marketing to deliver a ready-to-implement
plan for success in the voice environment.
“Hey Google, how can you help me reach more customers and
strengthen my brand?” Voice-enabled technologies are an integral
part of our lives, and they present vast opportunities for
marketers who are up to the challenge. With Voice Marketing:
Harnessing the Power of Conversational AI to Drive Customer
Engagement, marketers learn key strategies and tactics of the voice
world while following a clear roadmap for developing and executing
a voice marketing program. How should marketers best approach voice
and conversational AI to ensure an optimal return on their
investments? Since voice can both activate consumer behavior and
help build the brand image, what is the right media mix for a
marketer? How does voice fit with a marketer’s other channels,
particularly online and mobile? What is appropriate content for
this new channel and how can a marketer best go about creating that
content? What are the legal and ethical issues that marketers need
to address? What makes for a good development partner to implement
voice initiatives? And what metrics should marketers use to judge
the success of their voice efforts? Filled with real-world examples
and behind-the-scenes stories, Voice Marketing is grounded in
research-based theory and decades of experience. Case studies from
the Allstate, Butterball, Coca-Cola, Dominos, Lucky Charms,
Mercedes, Nike, Sony, Tide, and more combine with guest
perspectives from the worlds of conversational AI, voice
technology, academia, and marketing to deliver a ready-to-implement
plan for success in the voice environment.
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