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Increasingly, the focus of risk management is not only on
minimizing the negative consequences of uncertain events, but on
truly providing competitive advantage. However, neither threats nor
opportunities can be effectively identified and assessed without
good quality market intelligence. As companies increasingly
integrate their corporate risk, strategy, and finance decisions,
they are finding that corporate risk identification and assessment
is only as good as the data in their system. Author Scott Randall,
using the framework of enterprise risk management, market research,
quality management, and strategic planning, has written a timely
and important new book about competitive advantage in the energy
business, and how it can be gained using a cross-disciplinary
integration of tools, techniques, and structure that yields
reliable information.
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R398
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