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Corporations and Cultural Industries: Time Warner, Bertelsmann, and
News Corporation, by Scott Warren Fitzgerald, provides an
introduction to the political economy of international media
corporations. This text fills a fundamental gap in the critical
media studies field, expanding on the relative paucity of academic
studies. To ground the discussion, Fitzgerald focuses on the growth
of three specific media conglomerates: Time Warner, Bertelsmann and
News Corporation. Adopting an approach rooted in critical political
economy, the book explains the corporations' growth through an
engagement with broader social theories: the wider conditions of
capital accumulation (especially theories of corporate competition
and financialization); issues of institutional logic and corporate
strategies; and the role of states as regulators, mediators of
opposed interests, and facilitators of corporate expansion. The
first section presents debates in social theory, addressing issues
that pertain to cultural industries and dimensions in which they
both challenge and extend these wider social theories. The second
section presents detailed case studies of the three contemporary
media 'mega companies' across the range of operations they
coordinate, both within and outside the cultural industries. By
analyzing the specifics and complexities of different media
industries, Corporations and Cultural Industries examines how
financialization processes re-gear the internal operations of media
corporations in a manner that pits one sector against another. This
book provides an in-depth study that can be used as stand-alone
teaching resources or as a valuable supplement to a variety of
media courses.
Corporations and Cultural Industries: Time Warner, Bertelsmann, and
News Corporation, by Scott Warren Fitzgerald, provides an
introduction to the political economy of international media
corporations. This text fills a fundamental gap in the critical
media studies field, expanding on the relative paucity of academic
studies. To ground the discussion, Fitzgerald focuses on the growth
of three specific media conglomerates: Time Warner, Bertelsmann and
News Corporation. Adopting an approach rooted in critical political
economy, the book explains the corporations' growth through an
engagement with broader social theories: the wider conditions of
capital accumulation (especially theories of corporate competition
and financialization); issues of institutional logic and corporate
strategies; and the role of states as regulators, mediators of
opposed interests, and facilitators of corporate expansion. The
first section presents debates in social theory, addressing issues
that pertain to cultural industries and dimensions in which they
both challenge and extend these wider social theories. The second
section presents detailed case studies of the three contemporary
media 'mega companies' across the range of operations they
coordinate, both within and outside the cultural industries. By
analyzing the specifics and complexities of different media
industries, Corporations and Cultural Industries examines how
financialization processes re-gear the internal operations of media
corporations in a manner that pits one sector against another. This
book provides an in-depth study that can be used as stand-alone
teaching resources or as a valuable supplement to a variety of
media courses.
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