0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

The Advertising Handbook (Hardcover, 2nd edition): Sean Brierley The Advertising Handbook (Hardcover, 2nd edition)
Sean Brierley
R2,843 Discovery Miles 28 430 Out of stock


The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners.
The Advertising Handbook traces the development of advertising and examines the changes that have taken place from its formative years through to today's period of rapid change: the impact of new media, the reise of the ad agency industry mergers, the Internet and digital technologies, and the influence of the regulatory environment.
The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance.
The Advertising Handbook includes:
*Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30
*New and detailed 'workshop' exercises accompanying each chapter
*Case studies and profiles of ad agencies and key media players
*A revised and up-to-date glossary of key terms
*A guide to useful websites and online resources

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
The Teen Interpreter - A Guide to the…
Terri Apter Hardcover R678 Discovery Miles 6 780
The Healthy Brain Book of IQ Puzzles
Fraser Simpson Paperback R277 Discovery Miles 2 770
Diensplig - Hoekom Stotter Ons Pa's So?
Anelia Heese Paperback R310 R291 Discovery Miles 2 910
Kinders moet grense he - Doeltreffende…
Anne Cawood Paperback R75 R70 Discovery Miles 700
Not Mary Not Roe - The Survival Story of…
Leslie Hope Holthoff Hardcover R499 R468 Discovery Miles 4 680
Over the Rail Fence - Lessons in Life…
Ken MacKenzie Hardcover R630 R568 Discovery Miles 5 680
Like unto a Kaleidoscope
A Broken Seashell and Sea Glass Hardcover R818 Discovery Miles 8 180
Barxeta
Alex Acuna CD R373 Discovery Miles 3 730
Slaapgids Vir Babas En Peuters
Erica Neser Paperback R32 Discovery Miles 320
Simply Handel
George Frideric Handel, Various Orchestras, … CD R103 Discovery Miles 1 030

 

Partners