This book focuses on packaging structure design, showcasing various design projects in three chapters. Chapter 1, Basic Packaging Structures: Basic information, collects knowledge on the structural design of carton packaging. Chapter 2, Diagrams, collects 60 copyright free diagrams with die-cut outlines that can be applied in any package production. Chapter 3, Projects, collects 100 outstanding packaging design projects from around the world.

Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single product or an entire brand, a strong knowledge of how to select and manipulate color is a must for designers who want to make an impression. Enter Color Now, a comprehensive guide to all aspects of working with color in design. In four sections, designers will learn the basics of the physics of light and color, the psychology behind the ways humans react to color schemes, CMYK versus RGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes in different settings and lighting situations easier than ever, and a broad survey of products and brands renowned for their use of color provides ample inspiration to jumpstart the creative process.

Food and design have always been perfect partners, and are relevant to all aspects of our lives. No matter which country you come from, designers are committed to creating more beauty for people's lives. Reinventing the way we look at food opens up possibilities for a healthier lifestyle, and allows us to enjoy life better, enjoy the design of love, and be a happy "food". This appetizing book covers exemplary illustrations of the world's best food brand packaging, brand image design and eatery interiors, where the design is as delicious and the food itself. The book has more than 300 pages showcasing unique creative and design applications from the airport buffet bar, healthy fast food chain brand, coffee shop, open-air market, tea house, food fair, dim sum house to the craft beer brewery.

The modern yearning for vintage and classical design work is well-documented in Retro Graphics, an in-depth exploration of diverse applications of retro elements in modern graphic design. Masterful retro design evokes the best part of a time or era, inspiring a sense of nostalgia in viewers or consumers not for what really was, but for what ideally could have been; Retro Graphics will show both design enthusiasts and professionals exactly how this can be done.

Three Hundred and Sixty Five Calendars' is a calendar collection that encompasses some of the most avant-garde, non-digital calendar designs from all over the world. Featuring designs from the exceptionally unusual to the downright bizarre, it includes unexpected formats such as riddles, puzzles, and pastime calendars. The book has four chapters: Spring showcases calendars that are associated with rebirth, renewal, and the color yellow. Summer includes mostly green and light blue calendars and autumn orange and brown ones. Winter showcases calendars that are geometrical, with cooler colors such as blue and white. This book will captivate and inspire professional designers and hobbyists alike.

A good hair salon in a sense resembles a theatre, with an atmosphere that inspires the staff to create and helps clients relax. The interior design of salon is vital in communicating the brand value, for consumers are inclined to seek subtle differences between salons based on their experience there, which is affected by the environment. This book is a collection of 70 latest salon designs from all over the world, diverse in style and target effect.

Though computer rendering has been a huge boon to designers, drawing by hand is still indispensable when it comes to developing ideas and presenting concept art. Creative Sketching in Product Design offers readers a square-one guide to all the skills required to create professional, realistic product drawings: perspective, including one-, two-, three-point and cavalier perspective; light & shadow, including shadow boundaries and projections; and coloring techniques, which includes material effects for wood, plastic and metal. Step-by-step diagrams and exercises make this an ideal resource for the classroom, while also being fully accessible to the self-directed learner. A broad selection of existing products, with photographs alongside the original concept development sketches, offer a look into the ways in which sketching can be the bridge between an idea and a usable product.

From hanging lights reminiscent of fireflies and flower bulbs, to honeycomb stools and bird's beak tongs, the type of household item that can be modelled on the natural world knows no bounds. The whole gamut of such items is here documented with over 800 images - from designer's sketchbooks through to finished products.

Printing and graphic design often go hand-in-hand, and a masterful print job can transform a good design into a compelling physical asset. Deluxe offers readers a full understanding of some of the most widely-used printing techniques: foil stamping, embossing, and debossing. It accomplishes its goal with surveys of printing houses, detailed explanations of printing methods, and immersive behind the scenes glimpses at how these methods are used.

This book showcases a delectable worldwide selection of packaging, branding and interior design projects that will make us hungry for design through more than three-hundred "ready-to-devour" pages full of tasty ideas and unique design proposals covering airport self service restaurants, healthy fast food chains, coffee shops, street markets, tea houses, food exhibitions, pastry boutiques, pop-up restaurants, handcrafted beers, catering services, comfort cuisine, bars, pop-up restaurants, markets and food stores and other dining events.

The Art of Printing examines the four major printing processes, stencil, planographic, intaglio, and relief printing through an in-depth analysis of each system with steps, terminology and diagrams, followed by an incredible showcase of cutting-edge work created with each method. With multidisciplinary applications for every conceivable material from paper and cardboard to cloth, plastic, aluminium foil, glass and ceramic, this book is intended for artists, fashion or graphic designers alike.

New branding can be a breath of fresh air for established companies, or the first element of a reliable foundation for new businesses to build their reputation on. Branding First Vol. 2 explores the importance of new branding in a variety of ways, displaying rebrands as well as new identities that feature bold colours, creative formats, and sophisticated styles perfectly matched to the brands they're put to work for.

Meet You at the Cafe presents some of the best cafe brands around the world with an illuminating history of both coffee and coffee shops. Today's cafes are the ultimate multi use facility, part social gathering place, part home office and study hall, they each have unique requirements based on the needs of their clientele. Perhaps first and foremost, a cafe must be a space that reflects customers' tastes and comfort level, but also quality goods and amenities.

As more and more people experiment with different decor and styles in interior design, pattern design has grown ever bolder and more diverse. Whether a bold, classical oversized herringbone or whimsical motifs that reveal little Red Riding Hood lost in the woods, patterns can lend colour, visual interest and new dimension to any interior space. Interior Patterns explores the application of patterns like these and many more across a variety of mediums, from upholstery and curtains to home accessories and tp the very walls of a building themselves.