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Offering a concise introduction of the invention and development of
Chinese characters the book teases out the glyphic characteristics
and rules for creating different calligraphic styles; visualizes
the glyphic evolution of 132 commonly used characters and analyses
a selection of over 60 outstanding type designs of renowned
designers. It will enable designers to maximize the expression
value of Chinese characters in visuals! Recent years have witnessed
a Chinese character design boom, with influential activities
popping up one after another across Asia. Institutions such as The
Central Academy of Fine Arts, Just Fonts, 3type, Mojijuku have
launched courses for Chinese character design. Meanwhile, various
exhibitions, lectures, seminars, and competitions, online or
offline, are popular with young designers. The innovative use of
Chinese characters as main visual elements in design, such as brand
identity, logos, books, and posters, enjoys growing trend globally.
On the other hand, the cultural uniqueness of Chinese characters
demands a sound understanding of its history from designers.
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