An examination of why so few people suffering from environmental hazards and pollution choose to participate in environmental justice movements. In the coal-mining region of Central Appalachia, mountaintop-removal mining and coal-industry-related flooding, water contamination, and illness have led to the emergence of a grassroots, women-driven environmental justice movement. But the number of local activists is small relative to the affected population, and recruiting movement participants from within the region is an ongoing challenge. In Fighting King Coal, Shannon Elizabeth Bell examines an understudied puzzle within social movement theory: why so few of the many people who suffer from industry-produced environmental hazards and pollution rise up to participate in social movements aimed at bringing about social justice and industry accountability. Using the coal-mining region of Central Appalachia as a case study, Bell investigates the challenges of micromobilization through in-depth interviews, participant observation, content analysis, geospatial viewshed analysis, and an eight-month "Photovoice" project-an innovative means of studying, in real time, the social dynamics affecting activist involvement in the region. Although the Photovoice participants took striking photographs and wrote movingly about the environmental destruction caused by coal production, only a few became activists. Bell reveals the importance of local identities to the success or failure of local recruitment efforts in social movement struggles, ultimately arguing that, if the local identities of environmental justice movements are lost, the movements may also lose their power.

Motivated by a deeply rooted sense of place and community, Appalachian women have long fought against the damaging effects of industrialization. In this collection of interviews, sociologist Shannon Elizabeth Bell presents the voices of twelve Central Appalachian women, environmental justice activists fighting against mountaintop removal mining and its devastating effects on public health, regional ecology, and community well-being.

Each woman narrates her own personal story of injustice and tells how that experience led her to activism. The interviews--many of them illustrated by the women's "photostories"--describe obstacles, losses, and tragedies. But they also tell of new communities and personal transformations catalyzed through activism. Bell supplements each narrative with careful notes that aid the reader while amplifying the power and flow of the activists' stories. Bell's analysis outlines the relationship between Appalachian women's activism and the gendered responsibilities they feel within their families and communities. Ultimately, Bell argues that these women draw upon a broader "protector identity" that both encompasses and extends the identity of motherhood that has often been associated with grassroots women's activism. As protectors, the women challenge dominant Appalachian gender expectations and guard not only their families but also their homeplaces, their communities, their heritage, and the endangered mountains that surround them.

30% of the proceeds from the sale of this book will be donated to organizations fighting for environmental justice in Central Appalachia.