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Children deserve to live a life that is safe from exploitation and
harm, but are we failing in our duty to protect them? Childhood
today is big business - it is impossible for any child growing up
to avoid pervasive and intense marketing from companies. Whether it
be for fatty foods resulting in childhood obesity, expensive
franchised toys which encourage tension within families and stigma
among friends, or 'pornified' role models who pervert children's
ideas of sexuality, research clearly shows that commercial
pressures are having a direct impact on children's psychological
development and health. This book draws together a series of
hard-hitting articles contributed by key thinkers on child welfare
and child psychology including Oliver James, Susie Orbach and Gail
Dines. Together they identify new and emerging forms of child
exploitation, and editor Jim Wild constructs a powerful argument
for why current child protection procedures designed to protect
children from abuse are no longer adequate. Outspoken and
challenging, this book invites us to consider our responsibility
for preventing the harm children are experiencing, and is required
reading for anyone concerned with the welfare of children.
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